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Detalles bibliogr�ficos

T�tulo: The 50-Plus Market: Why the Future is Age-Neutral When it Comes to Marketing and Branding Strategies
Editor: Kogan Page 03/01/2007
Fecha de publicaci�n: 2007
Idioma: Ingl�s
ISBN 10: 074944939X
ISBN 13: 9780749449391
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: Very Good

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Sinopsis

Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, The 50 Plus Market provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group.

This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, The 50 Plus Market is essential reading for those wishing to refine their marketing strategies.

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Dick Stroud is the managing director of 20plus30, a marketing strategy consultancy that advises companies about the business implications of population ageing. He is the UK's leading expert on using interactive channels to communicate with the over-50s market.

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