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Título: The 21st Century Consumers : A Behavioural ...
Editorial: Global Vision Publishing House
Año de publicación: 2011
Contents Foreword Preface Introduction I Perception and Buying Behaviour 1 A Study on consumer intention and perception towards Airtel life Time prepaid card ChennaiS Chandra Sekaram BS Salva Kumar and S Asain Basha 2 A Custody on consumer perception towards mobile servicesM Shanabhakyam and Anitha Jayakar Par 3 Does the psychological continuum influence the consumer behaviourS Joseph Xavier and D Sugumar 4 Psychological effect of consumer in buying behaviourTrilok Nath Shukla and Chumki Chatterjee 5 Factors influencing consumer behaviourA Amudha and S Sumathi 6 Antecedents of impulse buying behaviour A Multivariate analysisAK Shrivastva S Ranjan Praveer and Saket Jewani 7 Consumer behaviour towards over-the counter herbal products in IndiaVani Nikhil Laturkar 8 Consumer buying behaviourS Prakash 9 Creating and delivering value A Strategic perspective to influence consumer behaviour in service industriesM Viswanathan 10 Consumer buyer behaviour at point of purchaseS Arul Krishnan K Santhi and S Chandra Sekaran 11 Influence of eco-labelling on consumer buying behaviour- A Study of FMCG and apparel sector at LudhianaSandhya Mehta and Rajan Sridhar 12 Virtual goods ? New Trend in consumer consumptionS Rakshana II Promotion and Marketing 13 A study of consumer decision making while purchasing branded spices in and around Karad CityMM Kumthekar and AR Sane 14 A Study on brand switching on brand switching by the clients of cellular phone service providers in Tamilnadu because of company issues With special reference to clients in Tiruchirappalli CityLJ Chaarlas and R Rajkumar 15 Advertisement and sale promotion impact on consumer behaviourJ Sugana and K Karthilosani 16 Brand ambassador based branding an impact on consumer behaviourM Bharath Kumar and SR Pandian 17 Brand Loyalty ? The Psychology of consumer preferenceLalitha Balakrishnan and U Nisha 18 Branding in the globalised era Innovative strategies for Omani brand ownersKakul Agha 19 Celebrity?s role in advancing social causesAmrita Nag and Hemlata Agarwal 20 Impact of emotional branding in knowledge based marketingM Bharath Kumar and C Kaja Ameer 21 Innovative marketing for innovative consumer-An Innovative perception of Indian marketUma Gulati 22 Personality and purchase influence of womenPinni Vasantha Lakshmi 23 Responsibilities of the brand ambassador in sales promotion adsN Arunagiri and P Rajkumar 24 Retail consumers? behaviour ? influence of relationship marketingHarish Anand and DK Gautam 25 Role of marketing effectiveness of women customer through online purchasing behaviourS Chitra Devi and E Latha 26 Strategies for rural marketing in IndiaT Sarathy and C Silambarasan 27 The impact of advertising in purchase decision processS Sumathi and A Amudha III Consumer Decision-Making 28 A Study on consumer?s decision making in a cross-cultural environmentL Savitha and Sheela Rani 29 Empirical study on purchase behaviour and consumer decision-making regarding product attributes for packages food productsPraddep Kautish 30 Factors influencing consumer decision ? Study on FMCGs in Rural Tamil NaduM Balasubramaniam and R Thenmozhi 31 Purchase decision involved in buying general insurance productsC Mahendran and R Thenmozhi 32 Purchase decision making and consumer behaviourR Sathya Aarthi 33 The Effect of relational exchange on consumer decision to Remain loyalHafedh Ibrahim 34 The Role of consumers in decision making ? with relevance to Memory ? based and stimuli-based decision makingN Priya and M Revathy Vishal 35 Understanding individual decision-making for sustainable consumptionVVRRaman and Veena Tewari 36 Purchase decision making and consumer behaviour ? A Study on the influence of Halo EffectManish Dhingra Vaishali Dhingra and Neha Saraf IndexThis book The 21st Century Consumers A Behavioural Perspective is primarily intended to serve as a book for scholars researchers academicians and businessmen This book is compilation of research papers of wide coverage relating to Cons. N° de ref. de la librería 97076
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