Sinopsis
Finally, there's an easy and proven way to acquire the business know-how and analytical skills of a B-School graduate, in only 12 hours.
The 12-Hour MBA Program further develops and fine-tunes the highly successful seminar that was created by noted management educator and consultant Milo Sobel in 1986. This seminar has been delivered in public seminars and for corporate clients throughout the United States, Canada, and the Caribbean.
It presents the core concepts and techniques of an MBA curriculum in a refreshingly easy-to-understand format that makes full use of illustrative examples and focuses on practical applications. And it strips away extraneous or arcane details that MBAs themselves have found to be just a waste of time.
What you really need to know is easy to locate and apply to your particular situation, including 9 tested ways for a business to quickly improve its cash flow; little-known sources for raising capital or funding a business; 3 time-honored and universally accepted investment valuation methods; idiosyncratic credit and how this concept typically generates customer satisfaction and increased profits; numerous cutting-edge applications of technology - including those of computer, telephone, and satellite, or involving Electronic Data Interchange, Virtual Reality, and other breakthroughs; many simple mathematical formulas to help turn "soft" or subjective estimates and opinions into "harder" and more reliable figures, for forecasting as well as other purposes; a "boilerplate," step-by-step format to guide you through the creation and evaluation of a strategic plan.
The 12-Hour MBA Program also provides valuable education and career pathing guidance, including a Career Self-Assessment tool, pointers on selecting a full-time or part-time MBA, as well as alternatives to the MBA which are often overlooked that can give your career a quick and big boost!
Reseña del editor
With The 12-Hour MBA Program, anyone can master the basics of an MBA course of study without bearing the heavy cost of tuition or losing valuable work hours and spending them instead in classrooms or libraries. This user-friendly book mirrors a typical MBA curriculum, distilling the essential concepts and techniques into easy-to-follow explanations and examples while eliminating material a businessperson will never use in the real world. The Program not only demystifies seemingly complex subjects and translates business school jargon into plain English, but also emphasizes practical applications and walks readers through otherwise complex formulas and quantitative analyses. And you can experience The 12-Hour MBA Program at your own pace completing it in just two six-hour study sessions or, if you wish, reading it for an hour or so at a time to fit your schedule. Either way, you'll find what you need to speed your climb up the corporate ladder or to help you operate your business more successfully. You will receive seminar-tested guidance in the following areas: . Marketing and Product Management. Discover new concepts and frames of reference for developing new products and managing the growth of more mature products. Accounting and Finance. Learn how to easily interpret financial statements, discover tips for reducing tax liabilities, and become a more astute financial decision-maker. Statistics. Learn how to gather and analyze information, as well as how to use it to your advantage in office politics. Economics. Become better acquainted with basic economic theory and its practical business applications. Human Resources Management. Learn about important concepts and tools to motivatesubordinates and increase productivity. Operations Management. Discover valuable decision-making formulas and concepts to optimize utilization of resources. Technology Management. Become more familiar with sophisticated computer, telephone, and satellite applications, as well as oth
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