100 Things Every Designer Needs to Know About People (Voices That Matter)
Weinschenk, Susan
ISBN 10: 0136746918 ISBN 13: 9780136746911
Editorial: New Riders, 2020
Usado
Encuadernación de tapa blanda
Librería:
Greenworld Books, Arlington, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 20 de junio de 2025
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. N° de ref. del artículo GWV.0136746918.VG
Sinopsis:
Apply psychology and behavioral science to web, UX, and graphic design
Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.
Here are some of the questions this book will answer:
- What grabs and holds attention?
- What makes memories stick?
- What motivates people?
- How does listening to music make people feel?
- How do you engineer a decision?
- What line length for text is best?
- Are some fonts better than others?
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior.
"Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!"
―Lynne Cooke, Clinical Assistant Professor at Arizona State University
Acerca del autor: Susan M. Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin.
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Detalles bibliográficos
Título: 100 Things Every Designer Needs to Know ...
Editorial: New Riders
Año de publicación: 2020
Encuadernación: Encuadernación de tapa blanda
Condición: very_good
Edición: 2ª Edición