10 Principles of Good Advertising

Robert Shore,

6 valoraciones de Goodreads

Idioma: inglés

Editorial: Vivays October 2012, 2012

1908126302 / 9781908126306

  • Tapa blanda
  • Nuevo
Ver todos los detalles

Librería: Hennessey + Ingalls, Los Angeles, CA, Estados Unidos de AmericaHennessey + Ingalls

Vendedor de 4 estrellas

Vendedor de IberLibro desde 8 de abril de 2013

Tapa blanda

Condición: Nuevo

EUR 27,49

Envío por EUR 6,68 
Se envía dentro de Estados Unidos de America

Cantidad disponible: 1 disponible

Añadir al carrito
Devoluciones gratuitas de 30 días

Descripción del artículo del vendedor

'The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows: advertising is about creating a message about something (usually a product or service) and then getting it out to people in the hope that they will react in a particular way - which in all likelihood means ''buying it.' Or put another way, it's paid persuasive communication that uses the mass media to connect an identified sponsor - the person or company that pays for the ad - with its target audience. This book examines the different elements of those definitions and shows readers - through discussion of the ten key principles underlying all great advertising - how to create dynamic, well-targeted adverts of their own. Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement. With clear explanations, illustrations and checklists for each chapter, the reader is guided through what goes into making an advertisement work. ' With a lively text and plenty of illustrations, 10 Principles of Good Advertising sets out the tenets that all good advertisements follow to capture their audience. …

N° de ref. del artículo 118050

Título
10 Principles of Good Advertising
Autor
Robert Shore,
Editorial
Vivays October 2012
Año de publicación
2012
Estado
New
Encuadernación
Trade Paperback
Idioma
inglés
ISBN 10
1908126302
ISBN 13
9781908126306
Catálogos de vendedores
Graphic Design - Advertising

Hennessey + Ingalls

Los Angeles, CA, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de IberLibro desde 8 de abril de 2013

Tarifas de envío en Estados Unidos de America

ArtículoDe 5 a 14 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 6,68EUR 17,82
Los plazos de entrega los establecen los vendedores y varían según el transportista y la ubicación. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relación con cargos adicionales para cubrir cualquier aumento en los costes de envío de los artículos.

Métodos de pago

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Descripción de la tienda

Since its founding in 1963, Hennessey + Ingalls has grown to fill a unique niche in American retailing. Our store is the largest art and architecture bookstore in the western United States, and it is probably the largest retail operation in the country dealing just with books on the visual arts.

Especialidad

Art Books, Architecture Books, Photography Books, Graphic Design Books, Landscape Books, Fashion Books, Interior Design Books, Film Books, Music Books, Rare Books, Out-of-Print Books

Información empresarial del vendedor

Hennessey + Ingalls, Inc.

300 S. Santa Fe Ave., Suite M
Los Angeles, CA Estados Unidos de America 90013