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Sinopsis: Today we need to have a more new, fresh, competitive, superior, big, standard-setting, world-class, or as Wayne writes “brighter ideas for business” than ever, in order to keep our industry (advertising) relevant and alive. Wayne’s world of thoughts for finding those high caliber ideas are inspiring. We’ve put some of them into practice, with great success. Wayne’s book cures the fear of the blank page; I wish it came in pocket size. – Michael Conrad, Vice Chairman, Chief Creative Officer, Leo Burnett Worldwide Inc. (1997-2002)
This is a book for everybody who wants to be more creative but doesn’t know where to start. It’s also for creative people who like the rest of us mortals need to jump-start their engines once in a while. Wayne Lotherington has a special gift for helping people generate big ideas and realize their creative potential. In Flicking Your Creative Switch, he shares some of his proven methods, based on 20 years in leading creative organizations, in simple language, with easy-to-use tools. — Peter Wilken, Partner, The Brand Company, Hong Kong
At last, a powerful look at the ‘how to’ ; of creativity in a way that’s inspiring, witty, and most importantly, actionable. Wayne Lotherington is the new Edward de Bono —Dr. Michael Llewellyn-Williams, Founder & President, BrandMechanics Inc., San Francisco
Nowadays successful businesses must be able to come up with new, breakthrough business ideas on-demand, and must be able to implement them at the speed of ‘e’. Wayne Lotherington offers them the best handbook on creative thinking that I’ve read. It is simple, clear, concise, actionable and inspirational. It will help any business generate better ideas than ever. If you need your business to be more creative, you need to ‘flick your creative switch’ right now. — Chris Jaques, CEO, The Bigthinking Group, UK
A surprising number of people, even in so-called creative industries such as advertising, suffer from the belief that they themselves are not creative. Wayne Lotherington will quickly prove you wrong. This book lays out Wayne’s theory of creative thinking in a simple, easy-to-grasp way. There are numerous exercises to try, and useful tools that you can apply immediately to your daily life. Having attended Wayne’s courses, I can assure any reader that your mind will be bussing with possibilities, and eager to take on new creative challenges. Anyone can be creative. Wayne’s book will give you the courage to try. —Kate Bristow, Director of Strategic Planning, M & C Saatchi, Singapore
From the Inside Flap: These days we’re all being encouraged to be more creative and innovative. And for good reason. Creative thinking and innovative actions give us the edge over our competitors, whether we are competing at school, on the football field, in the market place or at a global level. Despite it’s importance and its impact on our success, no one seems to tell us how to be creative. But this easy-to-read book can help you learn the core principles of creativity and enable you to develop the bright ideas that lead to innovative actions.
Flicking Your Creative Switch contains six inspiring creative-thinking tools that you can learn and apply immediately. Tools like Eyes of Experts, Random Word, What’s Hot and Extremes will help you come up with creative ideas in a matter of minutes. The more challenging tools of Curly Questions and Exquisite Corpse will give you a fascinating new way of looking at business – whether its yours, your client’s or that of a competitor.
Packed with examples, advice and exercises, this invaluable book will help you to:
This book is a must for anyone who wants to develop brighter ideas that bring a competitive edge to themselves or to their business.
Título: Flicking Your Creative Switch: Developing ...
Año de publicación: 2003
Condición del libro: Very Good
Edición: 1st Edition.
Descripción Wiley, 2003. Estado de conservación: Very Good. 1st Edition. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP96314992
Descripción Wiley & Sons, Incorporated, John. Paperback. Estado de conservación: Very Good. Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. Nº de ref. de la librería G0470821035I4N00
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Descripción John Wiley & Sons, 2003. Paperback. Estado de conservación: Used: Good. Nº de ref. de la librería SONG0470821035
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Descripción Wiley, 2003. Paperback. Estado de conservación: Very Good. 0470821035. Nº de ref. de la librería IM157643
Descripción John Wiley & Sons 2003-03-14, 2003. Paperback. Estado de conservación: good. 0470821035. Nº de ref. de la librería 644213
Descripción John Wiley & Sons, 2003. Paperback. Estado de conservación: As New. As New. book. Nº de ref. de la librería F5S3-7-Z-0470821035-5
Descripción Wiley, 2003. Paperback. Estado de conservación: Good. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Nº de ref. de la librería 0470821035
Descripción Wiley, 2003. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0470821035