Imagen del editor

Electronic Marketing: Integrating Electronic Resources into the Marketing Process

Reedy, Joel; Schullo, Shauna J.

Editorial: Cengage Learning, 2003
ISBN 10: 0324175957 / ISBN 13: 9780324175950
Nuevos / Soft cover / Cantidad: > 20
Librería: Palexbooks (Sanford, NC, Estados Unidos de America)
Disponible en otras librerías
Ver todos  los ejemplares de este libro
Añadir al carrito
Precio recomendado:
Precio: EUR 330,29
Convertir moneda
Gastos de envío: EUR 2,76
A Estados Unidos de America
Destinos, gastos y plazos de envío

Guardar para más tarde

Sobre el libro

Detalles bibliográficos

Título: Electronic Marketing: Integrating Electronic...

Editorial: Cengage Learning

Año de publicación: 2003

Encuadernación: Soft cover

Condición del libro: New


Brand new! Please provide a physical shipping address. N° de ref. de la librería 9780324175950

Sobre este título:

Valoración del libro brindada por GoodReads:
3 valoración promedio
(2 valoraciones)

Sinopsis: This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.

Biografía del autor: Joel Reedy, BS in advertising from the University of Florida and MBA and marketing instructor at the University of South Florida in Tampa, has proven credentials in planning and execution of effective marketing programs. Before beginning his teaching career at USF in 1990, he worked as an advertising agency principal and marketing strategist for twenty years. His planning specialties included account planning, media planning, and process evaluation. While at USF, his attention has been directed toward segmentation and promotional strategies for more effective marketing performance, and he is an active user of electronic marketing tools as well as interactive technology. During his twelve years of full-time teaching at USF, Reedy has won four undergraduate teaching awards.

Shauna J. Schullo is currently the computer programmer analyst manager of academic computing at the University of South Florida. She holds a BS in chemistry, a MS degree in chemical engineering, and is pursuing her doctoral degree in instructional technology. Schullo has worked in the private industry and understands the application of online technology to commerce. She also brings classroom teaching experience and training in online and Web-related tools; she is an expert in many software packages including Lotus Notes, Excel, Access, Web browsers, electronic mail programs, HTML, and survey/forms design. Schullo is proficient in Authorware, multimedia packages, networking software, and graphics programs such as Adobe Photoshop and Adobe Premiere.

"Sobre este título" puede pertenecer a otra edición de este libro.

Librería y condiciones de venta

Opciones de pago

Esta librería acepta las siguientes opciones de pago:

  • American Express
  • Carte Bleue
  • MasterCard
  • PayPal
  • Visa

[Buscar en el catálogo de esta librería]

[Todos los libros de esta librería]

[Hacer una pregunta a la librería]

Librería: Palexbooks
Dirección: Sanford, NC, Estados Unidos de America

Librería en AbeBooks desde: 4 de enero de 2012
Valoración librería: Valoración 4 estrellas

Condiciones de venta:

We guarantee the condition of every book as it's described on the Abebooks web sites. If
you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery
date. If you've changed your mind about a book that you've ordered, please use the Ask
bookseller a question link to contact us and we'll respond within 2 business days.

54391 Village Center Drive
No 53
Idyllwild, CA ...

[Más información]

Condiciones de envío:

Orders usually ship within 3 business days.

Descripción de la librería: Established in 2010, Palexbooks is a US-based distributer of textbooks from major publishing houses such as Pearson Education, McGraw-Hill, and Harper Collins.