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Sinopsis: This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.
Biografía del autor:
Joel Reedy, BS in advertising from the University of Florida and MBA and marketing instructor at the University of South Florida in Tampa, has proven credentials in planning and execution of effective marketing programs. Before beginning his teaching career at USF in 1990, he worked as an advertising agency principal and marketing strategist for twenty years. His planning specialties included account planning, media planning, and process evaluation. While at USF, his attention has been directed toward segmentation and promotional strategies for more effective marketing performance, and he is an active user of electronic marketing tools as well as interactive technology. During his twelve years of full-time teaching at USF, Reedy has won four undergraduate teaching awards.
Shauna J. Schullo is currently the computer programmer analyst manager of academic computing at the University of South Florida. She holds a BS in chemistry, a MS degree in chemical engineering, and is pursuing her doctoral degree in instructional technology. Schullo has worked in the private industry and understands the application of online technology to commerce. She also brings classroom teaching experience and training in online and Web-related tools; she is an expert in many software packages including Lotus Notes, Excel, Access, Web browsers, electronic mail programs, HTML, and survey/forms design. Schullo is proficient in Authorware, multimedia packages, networking software, and graphics programs such as Adobe Photoshop and Adobe Premiere.
Condición del libro: New
Descripción South-Western, 2003. Estado de conservación: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Nº de ref. de la librería 5051383
Descripción South-Western College Pub, 2004. Estado de conservación: Fair. 2nd. N/A. Shows definite wear, and perhaps considerable marking on inside. Nº de ref. de la librería GRP2658141
Descripción South-Western Publishing Company, 2004. Paperback. Estado de conservación: Good. Has minor wear and/or markings. SKU:9780324175950-3-0-3. Nº de ref. de la librería 9780324175950-3-0-3
Descripción South-Western College Pub. PAPERBACK. Estado de conservación: Good. 0324175957 No CD Included. Access code may be previously used. Moderate dirt wear, wrinkling or creasing on cover or spine. Good binding. Moderate writing and highlighting. Cover has used book stickers or residue. Marker on cover or bottom edge of book. Nº de ref. de la librería 0324175957-3
Descripción South-Western College Pub, 2003. Paperback. Estado de conservación: Used: Good. Nº de ref. de la librería SONG0324175957
Descripción Estado de conservación: Acceptable. Book Condition: Acceptable. Nº de ref. de la librería 97803241759505.0
Descripción Estado de conservación: Very Good. This book is in good condition and ready for immediate shipment to any US location by an experienced seller. CDs and Access codes and other peripherals may not be included as is the case with most used books. Thanks for shopping with us. book. Nº de ref. de la librería 147955
Descripción South-Western College Pub, 2003. Paperback. Estado de conservación: Used: Good. Nº de ref. de la librería 12379650
Descripción Estado de conservación: Very Good. Book Condition: Very Good. Nº de ref. de la librería 97803241759503.0
Descripción South-Western College Pub, 2003. Paperback. Estado de conservación: Very Good. Nº de ref. de la librería P020324175957