This book is more than just a 'palliative care' guide for the planet. It is about innovation, solutions, competitiveness and profitability. At work, at home and as members of society, our generation has an opportunity – to be part of the obligation - and an exciting solution in restoring the balance.
The authors present a bold vision for the future and demonstrate how we can get there, drawing on lessons of competitive advantage theory and the latest in sustainability, economics, innovation, business and governance theory and practice. The result is nothing less than the most authoritative and comprehensive guide to date, to building the new ecologically sustainable economy. For further information about The Natural Edge Project and to view the book's online companion, visit www.naturaledgeproject.net.
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* Picked by Amory Lovins as a successor to his paradigm-shattering bestsellers Natural Capitalism and Factor Four * Endorsed by governments, engineering and business associations, companies and scientists from around the world * The essential guide for policy-makers, business people, engineers and others seeking competitive advantage in the new "sustainable economy"
"The Natural Advantage of Nations" is the undisputed successor to Natural Capitalism and Factor Four, the paradigm-shattering bestsellers that made the case for a profitable new sustainable global economy. The book takes natural capitalism to the next level by outlining the business case for nations to make the jump to sustainable economies through technical innovation. Employing competitive advantage theory and a wealth of case studies the authors and editors provide a clear blueprint for nations and business to make the switch to fully sustainable economies, and to do it profitably. This book is powerful and essential reading for leaders in government, business, science and engineering, and academia seeking a competitive advantage in the new "sustainability economy" as they build wealth and save the earth.About the Author:
I think it's a great project and I wish it every success' DAVID SUZUKI OC award-winning scientist, environmentalist and broadcaster 'This is world-leading work - the team deserves the loudest acclamation possible' BARRY J. GREAR AO President 2006, World Federation of Engineering Organizations 'Anyone interested in the practical details of building a bright green future needs to read this book. It's an absolutely critical overview of our progress towards sustainability thus far, 500+ information-packed pages on what's working best This is a book I'll be coming back to again and again' ALEX STEFFEN, WorldChanging.com 'This volume pulls together thirty of the top thinkers in sustainability for a provocative and stimulating journey that happens to be easy to read. The industrialized worldneeds to focus not just on sustainable development but also on 'sustainable re-development', which would shift the focus from solving environmental problems to eliminating them' CYNTHIA D. CHURCHWELL business information librarian at Baker Library, Harvard Business School 'A must-read for anyone serious about understanding the global phenomenon and trend of sustainable development. This comprehensive and well-documented book shows specific examples of how sustainable innovation can and needs to transform our globally linked society and economy' KAREN WAN GreenPlants Program Director, Chicago Manufacturing Center 'What I found in reading the book was how the pursuit of sustainable development, whether on a small scale in domestic organizations or on a national or international scale, is no walk into the unknown. In a host of areas solutions already exist and are being implemented around the world by companies, governments and by social groupings. All this the book provides through relevant and successful solutions' SIR NINIAN STEPHEN, Former Governor General of Australia 'It is a great book following up on findings we published in Factor Four and linking it all to the business community I shall quote Hargroves and Smith' PROF. DR. ERNST VON WEIZSCKER author of Limits to Privatization and Factor Four 'It is widely understood that we must shift towards a sustainable future, and increasingly it is agreed that in order to do so we must move beyond rhetoric and into hard-edged, pragmatic forward steps. This book is a vital contribution to that forward movement, and I commend it to you' STEVE MORTON Group Chair, Environment and Natural Resources, Commonwealth Scientific and Industrial Research Organization (CSIRO)
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