Persuasion: Reception and Responsibility - Tapa blanda

"Larson's Persuasion is an example-filled approach to persuasion education that accomplishes what is sets out to do-to help students become more responsible and critical receivers of the various persuasive messages that bombard us in this information age. I've used this text with great success for fifteen years." "A very practical, receiver/consumer based text that attempts to enlighten the reader regarding persuasion influences in the real world. Just the right amount of theory is provided to provide a foundation for the application." "The strength of this approach is that is aims to speak directly to the student and, hopefully, to engage them in concerns that are important to their lives. It is the application of the material in the book as handled in exercises, discussions, and assignments that really does the trick."

PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose--the development of critical consumers of all forms of persuasion.