Persuasion: Reception and Responsibility - Tapa blanda

Presents persuasion through the examination of various aspects of popular culture - politics, mass media, advertising, and the information superhighway. The text's multi-chapter focus on language and critical thinking is combined with verbal and visual examples of persuasion in action. Woven throughout this framework, the author provides coverage of persuasion theory, research, and ethics and repeatedly relates this back to the theme of the book - the development of critical consumers of all forms of persuasion.

Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.