Career Diary of a Marketing Director (Gardner's Career Series) - Tapa blanda

This series examines a wide array of professions; each book goes behind the scenes and on the job with a professional in a particular field. These books provide a glimpse of some of the projects, challenges, and rewards of a job on a day-to-day basis.The responsibilities of a marketing director at a global printing company are chronicled in this inside look at how a new product is developed and delivered to the marketplace. Describing the challenges and rewards of managing large budgets, meeting crucial deadlines, and working directly with the world's largest retailers, this account gives a strong sense of the excitement to be found while advancing in a career at a multimillion-dollar company.

Christa Bahr is a marketing director for a specialty plastic printing company. Her responsibilities include retail promotional programs and new product creation. She lives in St. Paul, Minnesota.