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Publicado por Oxford University Press, United Kingdom, Oxford, 2015
ISBN 10: 0198704208ISBN 13: 9780198704201
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world. Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and employ. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and compete for consumer loyalty. In addition, brand management theory is applied to a wealth of engaging real-life case studies and full colour images clearly illustrate brand strategies in action. Diverse and dynamic examples include Red Bull, Fiat, and Virgin, as well as innovative Australian stationery brands, Scandinavian coffee companies, and international retail giants. As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry. This textbook is accompanied by an integrated Online Resource Centre: For students: - Apply your research skills and widen your understanding of real-world brand management with our range of web exercises. - Connect to relevant and reliable sources of online information using our chapter-by-chapter web links. For registered lecturers: - Adapt the accompanying PowerPoint slides as a basis for lecture presentations, or for use as hand-outs in class. - Access links to a range of relevant articles, YouTube videos, and websites to support your teaching. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Oxford University Press, Incorporated, 2015
ISBN 10: 0198704208ISBN 13: 9780198704201
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Libro
Condición: Good. 3rd Edition. Used book that is in clean, average condition without any missing pages.
Publicado por OUP Oxford 14/12/2006, 2006
ISBN 10: 0199260001ISBN 13: 9780199260003
Librería: AwesomeBooks, Wallingford, Reino Unido
Libro
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Publicado por Oxford University Press, United Kingdom, Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. Whilst adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning. Building on a solid theoretical underpinning, it provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, enabling students to understand the practical application of Brand Management, whilst the framework for the book separates a brand's concept into functional and emotional parts. By using a wealth of new and up-to-date illustrative examples and case material that will appeal to international and UK students, the authors have ensured the text remains not only cutting edge in terms of academic theory but accessible for student readers. The wide experience of the author team, from consulting with industry and teaching on demanding MBA and executive development courses, means that the complex and exciting ideas presented in this edition are firmly grounded in managerial implications and applications. For this edition the authors have provided much greater integration between the book and the online resource centre by linking examples and brands used in the text to the URLs provided on the lecturer resource, thus allowing students ready access to examples that contextualise the theory. The new edition of the text will be supported by a completely updated and expanded Online Resource Centre: Student Resources: Web links (new) Web exercises (new) Glossary of terms Lecturer Resources: Powerpoint slides (updated & extended) Resource Box - links and references for multi media / print / film / TV clips that are relevant for lecturers to demonstrate strategic branding issues. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Oxford University Press, USA, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Libro
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.55.
Publicado por OUP Oxford, 2015
ISBN 10: 0198704208ISBN 13: 9780198704201
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Libro
Condición: Good. Most items will be dispatched the same or the next working day.
Publicado por OUP Oxford, 2015
ISBN 10: 0198704208ISBN 13: 9780198704201
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Libro
Condición: VeryGood. Most items will be dispatched the same or the next working day.
Publicado por OUP Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Libro
Condición: Good. Most items will be dispatched the same or the next working day. Small Tears to the Dust Jacket, Slipcase, or cover.
Publicado por OUP Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Libro
Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
Publicado por OUP Oxford, 2015
ISBN 10: 0198704208ISBN 13: 9780198704201
Librería: AwesomeBooks, Wallingford, Reino Unido
Libro
Paperback. Condición: Very Good. Strategic Brand Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Publicado por OUP Oxford 14/12/2006, 2006
ISBN 10: 0199260001ISBN 13: 9780199260003
Librería: Bahamut Media, Reading, Reino Unido
Libro
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Publicado por Oxford University Press, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: medimops, Berlin, Alemania
Libro
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Publicado por Oxford University Press, USA, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Libro
Paperback. Condición: Good.
Publicado por OUP Oxford 30/07/2015, 2015
ISBN 10: 0198704208ISBN 13: 9780198704201
Librería: Bahamut Media, Reading, Reino Unido
Libro
Paperback. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Publicado por Oxford University Press, Incorporated, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Libro
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Publicado por Oxford University Press, 2007
ISBN 10: 0199260001ISBN 13: 9780199260003
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Libro
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Publicado por Oup Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: Anybook.com, Lincoln, Reino Unido
Libro
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780199565214.
Publicado por Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
Libro
Paperback. Condición: Good. 4th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Publicado por Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Libro
Paperback. Condición: Used: Good.
Publicado por Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Librería: medimops, Berlin, Alemania
Libro
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Publicado por Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Librería: LibraryMercantile, Humble, TX, Estados Unidos de America
Libro
Condición: new.
Publicado por Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Librería: GoldenWavesOfBooks, Fayetteville, TX, Estados Unidos de America
Libro
Paperback. Condición: new. New. Fast Shipping and good customer service.
Publicado por Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Libro
Condición: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within.
Publicado por Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Libro
Condición: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within.
Publicado por Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Librería: GoldBooks, Denver, CO, Estados Unidos de America
Libro
Paperback. Condición: new. New Copy. Customer Service Guaranteed.
Publicado por Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Librería: Wizard Books, Long Beach, CA, Estados Unidos de America
Libro
Paperback. Condición: new. New.
Publicado por OXFORD UNIVERSITY PRESS, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Librería: Front Cover Books, Denver, CO, Estados Unidos de America
Libro
Condición: new.
Publicado por Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Librería: GoldenDragon, Houston, TX, Estados Unidos de America
Libro
Paperback. Condición: new. Buy for Great customer experience.
Publicado por Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Libro
Condición: New.
Publicado por Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
Libro
Paperback. Condición: New. 4th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).