Strategic Brand Management

3,67 valoración promedio
( 15 valoraciones por Goodreads )
 
9780199260003: Strategic Brand Management

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:


Richard Elliott is Professor of Marketing and Consumer Research, Warwick Business School, and prior to this was Professor of Marketing at the University of Exeter. He has worked in brand management with a number of multinationals and was formerly account manager at the international advertising agency Norman, Craig and Kummel. He has published articles in numerous journals and taught at Oxford University, the London Business School, and the ESSEC in Paris. His research interests include socio-cultural aspects of advertising, dysfunctional consumer behaviour, and consumption and self-identity issues.
Larry Percy is a Visiting Professor at the Copenhagen Business School and at Stockholm University, and is an international consultant in marketing communications and brand strategy. Recent clients have included organizations such as NASA (the National Aeronautics and Space Administration in the US) and Interbrew. He has worked in strategic planning for a number of leading world-wide advertising agencies, including Young & Rubicam and Lintas; and has taught at several graduate business schools in both the US and Europe, such as the Luiss School of Management in Rome, University of Pittsburg Katz Graduate School of Business, and Oxford University Said Business School. He has authored or co-authored 10 books in the areas of marketing communication and strategy, and has contributed over 80 articles and papers to the field.

Review:


"Some wonderful, crisp, and incisive writing that shines a light into the mysterious individual and interpersonal regions where brands operate. This textbook is outstanding on the emotional, psychological, and symbolic underpinning of brands and branding. "--Jim Freund, University of Lancaster


"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

Edición internacional
Edición internacional

1.

Richard Elliot, Larry Percy
ISBN 10: 0199260001 ISBN 13: 9780199260003
Nuevos Paperback Cantidad: 5
Edición internacional
Librería
PRIORITY BOOKS
(springfield, VA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 325293

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,86
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

2.

Richard Elliot, Larry Percy
ISBN 10: 0199260001 ISBN 13: 9780199260003
Nuevos Paperback Cantidad: 1
Edición internacional
Librería
Nick Book House
(fresno, CA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 14250

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,77
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Richard Elliott, Larry Percy
Editorial: Oxford University Press, USA (2007)
ISBN 10: 0199260001 ISBN 13: 9780199260003
Nuevos Paperback Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Oxford University Press, USA, 2007. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0199260001

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 88,71
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Elliott, Richard/ Percy, Larry
Editorial: Oxford Univ Pr (2007)
ISBN 10: 0199260001 ISBN 13: 9780199260003
Nuevos Paperback Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción Oxford Univ Pr, 2007. Paperback. Estado de conservación: Brand New. 265 pages. 9.25x7.25x0.75 inches. In Stock. Nº de ref. de la librería zk0199260001

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 132,92
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,58
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío