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Publicado por Oxford University Press, Incorporated, 2002
ISBN 10: 0198782322ISBN 13: 9780198782322
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Libro
Condición: Good. illustrated edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Publicado por Oxford Univ Pr, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Libro
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Publicado por Oxford Univ Pr, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Libro
Condición: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Publicado por Oxford University Press, USA, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Libro
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.9.
Publicado por Oxford University Press, USA, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Libro
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.9.
Publicado por Oxford University Press, Incorporated, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Libro
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Publicado por Oxford University Press, Incorporated, 2005
ISBN 10: 0199274894ISBN 13: 9780199274895
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Libro
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Publicado por Oxford University Press, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Libro
Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Publicado por Oxford University Press, Incorporated, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Libro
Condición: Good. 4th Edition. Used book that is in clean, average condition without any missing pages.
Publicado por Oxford University Press, USA, 2002
ISBN 10: 0198782322ISBN 13: 9780198782322
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Libro
Paperback. Condición: Good.
Publicado por Oxford University Press, United Kingdom, Oxford, 2005
ISBN 10: 0199274894ISBN 13: 9780199274895
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic, rather than simply a descriptive standpoint, and covers all the main topics on an advertising management module. The authors look first at what advertising is meant to do and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text has been fully updated and revised to now include expanded chapter introductions, explicit chapter objectives and learning outcomes, as well as additional important readings to supplement each chapter. The chapters on 'Developing a Communication Strategy' and 'Processing the Message' have been significantly expanded with recent leading-edge thinking, as well as new material on Integrated Marketing Communications in the final chapter. The authors use numerous examples of successful advertising images and a number of extended case histories to illustrate the application of the various theories discussed. ONLINE RESOURCE CENTRE For lecturers: suggested classroom exercises, suggested IPA case histories. For students: glossary, further reading updates, questions. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Oxford University Press, 2009
ISBN 10: 0199532575ISBN 13: 9780199532575
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Oxford University Press, USA, 2005
ISBN 10: 0199274894ISBN 13: 9780199274895
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Libro
Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.54.
Publicado por Oxford University Press, USA, 2005
ISBN 10: 0199274894ISBN 13: 9780199274895
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Libro
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.54.
Publicado por Oxford Univ Pr, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
Libro
paperback. Condición: Good. Some wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Publicado por Oxford Univ Pr, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
Libro
paperback. Condición: Good. Has heavy shelf wear, but still a good reading copy. Slight wrinkling/discoloration to some pages, but does not affect readability.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Publicado por OUP Oxford, 2005
ISBN 10: 0199274894ISBN 13: 9780199274895
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Libro
Condición: Good. Most items will be dispatched the same or the next working day. Minor shelf wear.
Publicado por OUP Oxford, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Librería: Goldstone Books, Llandybie, Reino Unido
Libro
paperback. Condición: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied.
Publicado por OUP Oxford, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Libro
Condición: Good. Most items will be dispatched the same or the next working day.
Publicado por Oxford University Press, USA, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Libro
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.9.
Publicado por Oxford University Press, 2009
ISBN 10: 0199532575ISBN 13: 9780199532575
Librería: Half Price Books Inc., Dallas, TX, Estados Unidos de America
Libro
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Publicado por Oxford University Press, 2009
ISBN 10: 0199532575ISBN 13: 9780199532575
Librería: Once Upon A Time Books, Siloam Springs, AR, Estados Unidos de America
Libro
Paperback. Condición: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .
Publicado por Oxford University Press, United Kingdom, Oxford, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Good. Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Links to video Examples of Advertising For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Publicado por Oxford University Press, USA, 2005
ISBN 10: 0199274894ISBN 13: 9780199274895
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Libro
Paperback. Condición: Good.
Publicado por Oxford University Press, United Kingdom, Oxford, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Links to video Examples of Advertising For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Oxford University Press, Incorporated, 2005
ISBN 10: 0199274894ISBN 13: 9780199274895
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Libro
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Publicado por Oxford University Press, Incorporated, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Libro
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Publicado por Oxford University Press, Incorporated, 2009
ISBN 10: 0199532575ISBN 13: 9780199532575
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Libro
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Publicado por Oxford University Press, Incorporated, 2009
ISBN 10: 0199532575ISBN 13: 9780199532575
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Libro
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Publicado por Oxford University Press, 2001
ISBN 10: 0198782322ISBN 13: 9780198782322
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Libro
Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.