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Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Hardback. Condición: Fine.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Libro
Hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: medimops, Berlin, Alemania
Libro
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Publicado por Wiley & Sons, Incorporated, John, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Libro
Condición: Very Good. 2nd. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Libro
Condición: Good. Ex-library, so some stamps and wear, but in good overall condition.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Libro
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Publicado por John Wiley and Sons, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Anybook.com, Lincoln, Reino Unido
Libro
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780470773147.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Anybook.com, Lincoln, Reino Unido
Libro
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780470773147.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Anybook.com, Lincoln, Reino Unido
Libro
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780470773147.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Anybook.com, Lincoln, Reino Unido
Libro
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780470773147.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Anybook.com, Lincoln, Reino Unido
Libro
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780470773147.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Anybook.com, Lincoln, Reino Unido
Libro
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780470773147.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Anybook.com, Lincoln, Reino Unido
Libro
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780470773147.
Publicado por John Wiley & Sons, Incorporated, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: TextbookRush, Grandview Heights, OH, Estados Unidos de America
Libro
Condición: Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Hamelyn, Madrid, España
Libro
Condición: Muy bueno. This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include:Jean-Claude Larréché ? INSEADVeronica Wong ? Aston Business SchoolJohn Quelch ? Harvard Business SchoolSusan Hart ? Strathclyde Graduate Business School (SGBS)Michael Baker ? Emeritus Professor SGBSTim Ambler ? London Business SchoolTony Cram ? Ashridge Table of Contents:PART IPrinciples of Value Creation1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART IIDeveloping High-Value Strategies5 Strategic Position Assessment6 Value-Based Marketing Strategy PART IIIImplementing High-Value Strategies7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age EAN: 9780470773147 Tipo: Libros Categoría: Título: Value-based Marketing: Marketing Strategies for Corporate Growth And Shareholder ValueAutor: Doyle, P." Editorial: John Wiley and Sons Formato: Tapa dura.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: GoldenWavesOfBooks, Fayetteville, TX, Estados Unidos de America
Libro
Hardcover. Condición: new. New. Fast Shipping and good customer service.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Libro
Condición: New.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: GoldBooks, Denver, CO, Estados Unidos de America
Libro
Hardcover. Condición: new. New Copy. Customer Service Guaranteed.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Front Cover Books, Denver, CO, Estados Unidos de America
Libro
Condición: new.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Libro
Condición: As New. Unread book in perfect condition.
Publicado por Wiley 2008-10-28, Chichester, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Blackwell's, London, Reino Unido
Libro
hardback. Condición: New. Language: ENG.
Publicado por John Wiley & Sons Inc, New York, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Grand Eagle Retail, Wilmington, DE, Estados Unidos de America
Libro
Hardcover. Condición: new. Hardcover. This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larreche INSEAD Veronica Wong Aston Business School John Quelch Harvard Business School Susan Hart Strathclyde Graduate Business School (SGBS) Michael Baker Emeritus Professor SGBS Tim Ambler London Business School Tony Cram Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Libro
Condición: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Brook Bookstore, Milano, MI, Italia
Libro
Condición: new.
Publicado por John Wiley & Sons Inc, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Libro
Hardback. Condición: New. New copy - Usually dispatched within 4 working days. This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: GreatBookPricesUK, Castle Donington, DERBY, Reino Unido
Libro
Condición: New.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Libro
Condición: New. In.
Publicado por Wiley, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: GreatBookPricesUK, Castle Donington, DERBY, Reino Unido
Libro
Condición: As New. Unread book in perfect condition.
Publicado por John Wiley & Sons Inc, 2008
ISBN 10: 0470773146ISBN 13: 9780470773147
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Libro
Condición: New. This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. Num Pages: 382 pages, Illustrations (some col.), plans. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 252 x 199 x 26. Weight in Grams: 888. . 2008. 2nd Edition. Hardcover. . . . .