Publicado por University of Texas Press, Austin, 2006
ISBN 10: 0292709617 ISBN 13: 9780292709614
Librería: Bookplate, Chestertown, MD, Estados Unidos de America
Soft cover. Condición: Very Good. Clean, unmarked copy with solid and crease-free spine. BP/Music Business.
Publicado por University of Texas Press, 2006
ISBN 10: 0292709617 ISBN 13: 9780292709614
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.2.
Publicado por University of Texas Press, 2006
ISBN 10: 0292709617 ISBN 13: 9780292709614
Librería: Ann Becker, Houston, TX, Estados Unidos de America
Paperback. Condición: Good+. 6 X 0.75 X 9 inches; 247 pages.
Publicado por University of Texas Press 2/1/2006, 2006
ISBN 10: 0292709617 ISBN 13: 9780292709614
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
Paperback or Softback. Condición: New. Pachangas: Borderlands Music, U.S. Politics, and Transnational Marketing 0.74. Book.
Publicado por Univ of Chicago Behalf of University of Texas, 2006
ISBN 10: 0292709617 ISBN 13: 9780292709614
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Publicado por University of Texas Press, 2006
ISBN 10: 0292709617 ISBN 13: 9780292709614
Librería: Books Puddle, New York, NY, Estados Unidos de America
Condición: New. pp. 248.
Publicado por Univ of Texas Pr, 2006
ISBN 10: 0292709617 ISBN 13: 9780292709614
Librería: Revaluation Books, Exeter, Reino Unido
Paperback. Condición: Brand New. illustrated edition. 247 pages. 8.75x5.75x0.75 inches. In Stock.
Publicado por University of Texas Press, 2006
ISBN 10: 0292709617 ISBN 13: 9780292709614
Librería: Majestic Books, Hounslow, Reino Unido
Condición: New. Print on Demand pp. 248 Illus.
Publicado por University Of Texas Press, 2006
ISBN 10: 0292709617 ISBN 13: 9780292709614
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A uniquely Tejano version of the old-fashioned political barbeque, the traditional South Texas pachanga allowed politicians to connect with voters in a relaxed setting where all could enjoy live music and abundant food and drink along with political speeches and dealmaking. Today's pachanga still combines politics, music, and votes-along with a powerful new element. Corporate sponsorships have transformed the pachanga into a major marketing event, replete with celebrity performers and product giveaways, which can be recorded and broadcast on TV or radio to vastly increase the reach of the political-and the commercial-messages.This book explores the growing convergence of politics, transnational marketing, and borderlands music in the South Texas pachanga. Anthropologist Margaret Dorsey has observed some one hundred pachangas and interviewed promoters, politicians, artists, and local people. She investigates how candidates and corporations market their products to Hispanic consumers, as well as how the use of traditional music for marketing is altering traditional forms such as the corrido. Her multifaceted study also shows clearly that the lines of influence run both ways-while corporate culture is transforming the traditions of the border, Tejano voters/consumers only respond to marketing appeals (whether for politicians or products) that resonate with their values and the realities of their lives. Far from being an example of how transnational marketing homogenizes culture, the pachanga demonstrates that local cultures can exert an equally strong influence on multinational corporations.
Publicado por University of Texas Press, 2006
ISBN 10: 0292709617 ISBN 13: 9780292709614
Librería: moluna, Greven, Alemania
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. How politics, transnational marketing, and music are converging in the South Texas political rally known as the pachanga.Über den Autor Margaret E. Dorsey is Professor of Anthropology at the University of Richmond.