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Descripción Paperback or Softback. Condición: New. Pachangas: Borderlands Music, U.S. Politics, and Transnational Marketing 0.74. Book. Nº de ref. del artículo: BBS-9780292709614
Descripción Soft Cover. Condición: new. This item is printed on demand. Nº de ref. del artículo: 9780292709614
Descripción Condición: New. pp. 248. Nº de ref. del artículo: 263843213
Descripción Paperback. Condición: Brand New. illustrated edition. 247 pages. 8.75x5.75x0.75 inches. In Stock. Nº de ref. del artículo: x-0292709617
Descripción Condición: New. Print on Demand pp. 248 Illus. Nº de ref. del artículo: 5053266
Descripción PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: IQ-9780292709614
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Descripción Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A uniquely Tejano version of the old-fashioned political barbeque, the traditional South Texas pachanga allowed politicians to connect with voters in a relaxed setting where all could enjoy live music and abundant food and drink along with political speeches and dealmaking. Today's pachanga still combines politics, music, and votes-along with a powerful new element. Corporate sponsorships have transformed the pachanga into a major marketing event, replete with celebrity performers and product giveaways, which can be recorded and broadcast on TV or radio to vastly increase the reach of the political-and the commercial-messages.This book explores the growing convergence of politics, transnational marketing, and borderlands music in the South Texas pachanga. Anthropologist Margaret Dorsey has observed some one hundred pachangas and interviewed promoters, politicians, artists, and local people. She investigates how candidates and corporations market their products to Hispanic consumers, as well as how the use of traditional music for marketing is altering traditional forms such as the corrido. Her multifaceted study also shows clearly that the lines of influence run both ways-while corporate culture is transforming the traditions of the border, Tejano voters/consumers only respond to marketing appeals (whether for politicians or products) that resonate with their values and the realities of their lives. Far from being an example of how transnational marketing homogenizes culture, the pachanga demonstrates that local cultures can exert an equally strong influence on multinational corporations. Nº de ref. del artículo: 9780292709614
Descripción Condición: New. New. In shrink wrap. Looks like an interesting title! 0.75. Nº de ref. del artículo: Q-0292709617
Descripción Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. How politics, transnational marketing, and music are converging in the South Texas political rally known as the pachanga.Über den Autor Margaret E. Dorsey is Professor of Anthropology at the University of Richmond. Nº de ref. del artículo: 516753515