Publicado por John Wiley and Sons, Ltd., New York, NY, 2005
ISBN 10: 0470018925 ISBN 13: 9780470018927
Librería: Direct Link Marketing, Pine hill, NY, Estados Unidos de America
Trade Paperback. Condición: Good. Estado de la sobrecubierta: Good.
Publicado por John Wiley and Sons Ltd, United States, New York, 2000
ISBN 10: 0471397512 ISBN 13: 9780471397519
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. This workbook, to accompany "Valuation", provides step-by-step exercises and tests to help students master the valuation of companies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 1999
ISBN 10: 0471345946 ISBN 13: 9780471345947
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it.The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 2002
ISBN 10: 047136178X ISBN 13: 9780471361787
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. Becoming a Master Manager is an effective tool for stimulating thinking and building management skills. The book takes you through some of the social and intellectual challenges that managers encounter everyday, the most prominent being pulled by competing demands and having to play many roles simultaneously. This book uses the Competing Values Framework, a comprehensive map on which competing demands can be located and placed in context. Becoming a Master Manager includes: Managerial examples from real organizations that illustrate new concepts using relevant examples. Learning models such as, mini-lectures, individual presentations, group simulations, small group and full class discussion activities, to expand knowledge of management and real organizations. A hands-on approach. An assessment, learning, analysis, practice, and application approach with each competency. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 2006
ISBN 10: 0470050659 ISBN 13: 9780470050651
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. Redefine your personal productivity by tweaking, modding, mashing up, and repurposing Web apps, desktop software, and common everyday objects. The 88 life hacks - clever shortcuts and lesser-known, faster ways to complete a task - in this book are some of the best in Lifehacker.com's online archive. Every chapter describes an overarching lifehacker principle, then segues into several concrete applications. Each hack includes a step-by-step how-to for setting up and using the solution with cross-platform software, detailed screen shots, and sidebars with additional tips. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 2002
ISBN 10: 0471128996 ISBN 13: 9780471128991
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Good. Getting a job is a race to the finish line .So why walk when you can run? You might think that only techies and geeks look for jobs online and that only high-tech companies list their openings on Web sites. But you'd be wrong. In the information age, going online is often the quickest, easiest, and cheapest way to find what you're looking for-and that holds true for job hunters, too. In fact, if you aren't online, you're missing out on thousands of opportunities in almost every field. And you don't have to be a computer genius. All you need is access to the Internet and a little bit of guidance. Using the Internet-and this book-you can get your name and resume in front of more people in an hour than you can in a week using conventional methods. Your 24/7 Online Job Search Guide is designed for those who don't have much computer experience. Fast, easy, and informative, this book gives you the knowledge you need to get online-and get a job. Topics include: An introduction to the Internet and the job-search resources you can find online Assessing your goals and getting started Protecting yourself from identity theft and other frauds Building your online resume Using e-mail, Usenet, mailing lists, and newsgroups The best job-search sites and industry-specific sites on the Web Technical terms you might need to know Using corporate information sites to investigate a particular company Doing in-person interviews. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Publicado por John Wiley and Sons Ltd, United States, New York, 1990
ISBN 10: 0471522503 ISBN 13: 9780471522508
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. Thoroughly revised and updated, this 2nd edition aims to help users succeed in setting up and maintaining important micro-to-mainframe links, as well as solving a host of other networking problems. Blending information on the technical, organizational and practical issues of LANs, the author offers realistic help for successful implementation and maintenance of all types of networks. The book includes newly updated sections on designing a microcomputer-based LAN, LANs in the micro-to-mainframe link, CSMA/CD ssystems, token bus and token ring systems and LAN standards, metropolitan area networks, network operating systems, servers, MAC level bridges, network layer bridges and vendor LAN strategies. It also pays special attention to the software environment of LANs and software tools for better LAN management. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 1998
ISBN 10: 0471315613 ISBN 13: 9780471315612
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. This text should provide the information marketing managers, advertising professionals, and publicists need to understand how the Web can benefit their organization. The author not only takes classic marketing principles and applies them to Web strategies, but also describes the opportunities presented by recent technologies. The text covers technologies and issues such as Java, push, banner advertising, cable access, personalization engines, intranets/extranets, outsourcing, and a look at how the Web really has changed the way we do business. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 1997
ISBN 10: 0471183334 ISBN 13: 9780471183334
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. Distributed CORBA Objects have found their killer app. It's the Object Webor the marriage of distributed objects and the Internet. The major computing companiesincluding Sun, JavaSoft, IBM, Netscape, Apple, Oracle, BEA, and HPhave chosen CORBA IIOP as their common way to connect distributed objects across the Internet and intranets. Consequently, CORBA is about to become as ubiquitous as TCP/IP. Instant CORBA is your quick guide to understanding this revolutionary new technology. If you're in a real hurry, this book even provides a condensed tour that will make you CORBA literate in four hours or less. Written in a friendly and witty style, this comprehensive book covers: The Object Webor how CORBA/IIOP, Java, and the Internet are coming together Everything you need to know about a CORBA 2. 0 ORB The 15 CORBA Object Servicesincluding Transactions, Trader, Security, Naming, Events, Time, and Collections. These services provide the next step in the evolution of distributed objects. CORBA's Dynamic Object Facilities such as Callbacks, Dynamic Invocations, Object Introspection, and the Interface Repository Next-generation ORB technology-including CORBA 3. 0's. Messaging, Pass-by-Value, and Server-Side Frameworks The marriage of CORBA with MOM and TP Monitors Forthcoming CORBA attractions such as mobile agents, shippable places, and the business object framework Products such as Iona's OrbixWeb, Netscape/Visigenic's VisiBroker, and Sun's NEO/JOE. The authors have written many best-selling books, including The Essential Distributed Objects Survival Guide and The Essential Client/Server Survival Guide, Second Edition, which won Software Development's Jolt Award for the best book of 1994, in its first edition. Their most recent book is Client/Server Programming with Java and CORBA. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 2005
ISBN 10: 0471715069 ISBN 13: 9780471715061
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. A revision of the bestselling visual guide to becoming a graphic designer Becoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. Featuring 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration. Steven Heller (New York, NY) is Art Director of the New York Times Book Review and cochair of the MFA/Design program at the School of Visual Arts. He is the author of over 80 books on design and popular culture. Teresa Fernandes (Greenwich, CT) is a publications designer and art director. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 1999
ISBN 10: 0471327549 ISBN 13: 9780471327547
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. The official guide to programming universal Internet information access for hand-held wireless remote access devices. WAP (Wireless Application Protocol) is the standard behind the new generation of wireless laptops, personal digital assistants, and other hand-held devices that allows universal access to data. Written with the support and cooperation of the team at Unwired Planet who created the standard, this third volume in the WAP series is the official WAP programming guide. Unwired Planet is the company behind two of the languages used to create the applications, HDML (Handheld Device Mark-up Language) and HDTP (Handheld Device Transport Protocol). Bruce Martin and Peter King of Unwired Planet wrote 80% of the WAP technology and will be serving as Consulting Editors to Mann on this book. It supplies intranet and wireless application developers with the complete, unabridged specification (on CD-ROM) and shows them, step-by-step, how to use it to write one program for all wireless networks, cell phones, and hand-held. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 1995
ISBN 10: 0471594849 ISBN 13: 9780471594840
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. Offers a discussion of all the advanced and object-oriented features of C++. Hands-on examples show how features are used in real programming situations. Contains a coding style guide that shows users how to program more effectively and enables them to gain experience with professional style guides. Chapter two provides a crash course which is accessible to programmers in any procedural language. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 1998
ISBN 10: 0471192252 ISBN 13: 9780471192251
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Good. The first part of this volume covers issues germane to Intranet planning in general - project management, high-level architectures, trends and directions, and technical considerations. The second part details features and functions of the Netscape software solution, an integrated client/server system running on open Internet standards. Since it supports all the most popular business applications, emphasis is placed on application development for business applications. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Publicado por John Wiley and Sons Ltd, United States, New York, 2001
ISBN 10: 0471415197 ISBN 13: 9780471415190
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. A tactical field guide to the landscape of the e-business world The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce-leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of strategy in action. Learn how to appraise a looming e-commerce battle through the factors of politics, climate, terrain, commander, doctrine, and vision. Irritate your opponents and find their weak points (Scott McNealy of Sun Microsystems employed this tactic in his dealings with Hewlett-Packard). The author is a great writer and business consultant who draws on his experience at Lycos and with client companies as well as interviews with industry leaders. This book will have full support from his employer, Lycos, Inc., including a Web site on the Lycos Network featuring lessons from the book. Shawn P. McCarthy (New York, NY, and Los Angeles, CA) is a Product Manager and developer at Lycos, Inc. He also consults on Internet business development issues for Fortune 500 companies. McCarthy contributes to the Washington Post and is a regular speaker at conferences such as MacWorld, Internet World, and Comdex. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 1994
ISBN 10: 0471000884 ISBN 13: 9780471000884
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. Using company case files, this text helps students to gain decision-making skills and insights into the real world of marketing. The text transforms notable marketing mistakes and successes into a learning environment. A new section of this edition highlights the experiences of small businesses. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 1995
ISBN 10: 0471584967 ISBN 13: 9780471584964
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Good. Praise for The Nordstrom Way Outstanding customer service and Nordstrom's are synonymous. The innovative approach has allowed them to find out what the customers want and then do it. Their standards of service are what we all shoot for. -- David D. Glass President and Chief Executive Officer Wal--Mart Stores, Inc. Nordstrom is a national model for outstanding customer service. American business should use this book as a primer to learn how to make and keep happy, satisfied customers. -- J. Willard Marriott, Jr. Chairman and President Marriott International, Inc. When you run a family business that includes your customers as extended family, you're unbeatable. This book outlines an American family saga that has become the admiration of the world. -- Leonard A. Lauder President and Chief Executive Officer Estee Lauder Companies Nordstrom's business is built on one--to--one communication with the customer. Their professional salespeople bridge the gap between the designer and the consumer. The Nordstrom Way is what the '90s are all about! -- Donna Karan Designer and Chief Executive Officer Donna Karan Company. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Usado desde EUR 7,27
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Publicado por John Wiley and Sons Ltd, United States, New York, 2000
ISBN 10: 0471379484 ISBN 13: 9780471379485
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. This guide explains how job-seekers can take control of the job interview by encouraging the interviewer to discuss exactly what qualities and characteristics the position requires. Readers are told how to then adapt their own skills to suit the requirements of the interviewer. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 1988
ISBN 10: 0471627682 ISBN 13: 9780471627685
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. Designed to help scientists and engineers compose successful resumes, this guide includes a discussion of how to write a convincing cover letter and how to prepare for the interview. 72 sample resumes illustrate material on resume styles and contents, formats, job objectives and career summaries. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 2001
ISBN 10: 0471416614 ISBN 13: 9780471416616
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Good. Newly revised and updated, this text serves as a concise introduction to basic statistical concepts and reasoning at a level suitable for a broad spectrum of students in medicine and allied health. Using real-life examples and a problems-based approach, Health and Numbers, 2e provides an overview of basic ideas on standardization and rates and graphical techniques, and features Excel and SAS samples. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Publicado por John Wiley and Sons Ltd, United States, New York, 2001
ISBN 10: 0471388203 ISBN 13: 9780471388203
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. Pearls of Wisdom from How They Achieved Pride comes from knowing what you want to do and trying your best. You may not always get there, but you will be proud of the experience of trying your best. And if you really, really try and enjoy the process, nine times out of ten you will get there.--John Chen, President and CEO, Sybase Be the most passionate guy in the room. Not the smartest, not the cleverest, but the most passionate. Care more than anybody. You'll be the guy that wins.--Ted Bell, Vice Chairman and Worldwide Creative Director, Young & Rubicam People who are lucky enough to be in a position to choose their career should ask themselves, 'What interests me? What makes me really excited?' Then they should get going and never take no for an answer.--Susie Tompkins Buell, founder and former owner, Esprit Clothing People usually plan their vacations more carefully than they plan their careers. I'm a compulsive planner, but there were times when I had no idea what I was doing. --Bob Cohn, CEO, Octel and Lucent Technologies A lot of it is timing, but a lot of it is a desire to work hard and to contribute, to not be somebody sitting on the sidelines and commenting, but to be someone playing a part in what's happening. It's also having the courage to toss your ideas out even though eight out of ten of them will be shot down.--Jane Cahill Pfieffer, President, NBC, and former vice president, IBM. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 1999
ISBN 10: 0471333115 ISBN 13: 9780471333111
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. This is a casebook that is flexible enough to be used in a variety of courses. Using actual cases of well known companies, it allows students to gain practical knowledge, decision making skills, and learn insights through a series of well-known, interesting scenarios. Ten new and current cases have been added on such companies as Southwest Airlines, Wal-Mart, IBM and Harley Davidson. Pedagogical features such as Updated Information Boxes and Issue Boxes are included in every chapter to highlight relevant management concepts and issues. This edition features seven new case studies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 2007
ISBN 10: 047018079X ISBN 13: 9780470180792
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. What's part PDA, part smartphone, and part media player? Your BlackBerry, naturally! Whether it's the popular Pearl, the sleek Curve, or the hardworking 8800, your BlackBerry handheld device is loaded with features to make your life easier - if you can figure out how to use them. BlackBerry For Dummies, 2nd Edition comes to the rescue with just what you need to know to get the most from this amazing device. It covers the newest BlackBerry models and all the latest developments, like SureType vs. QWERTY keyboards and the new trackball navigation method. You'll discover how to set up your BlackBerry as a full-fledged PDA, but also how to use the camera, play music and videos, make phone calls, and know where you are with GPS.BlackBerry For Dummies, 2nd Edition shows you how to: surf the Web and send and receive e-mail; keep your calendar, contacts, and to-do list; make your BlackBerry a mobile mini-office; sync data with your desktop; install a MicroSD card for extra memory; watch movies and listen to music; let your BlackBerry double as a laptop modem; protect your personal information; and, use your BlackBerry almost anywhere in the world. Because the BlackBerry world changes so quickly, BlackBerry For Dummies, 2nd Edition features a companion Web site that maintains the latest news and updates, so you'll always be up to date. It's a pretty sweet deal! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 1987
ISBN 10: 0471848158 ISBN 13: 9780471848158
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. A practical, who-what-where-why guide to behind-the-scenes jobs in television, including network, local, independent, public and cable, covering both news and entertainment. Written not only for those considering careers in television but those who want to know how television is produced it not only defines the specific job opportunities in television but, through interviews with professionals, tells the reader what these jobs are really like, what qualifications you need, what the entry level positions are and where they can lead and whom you should contact to get the job. The book covers job opportunities as writers, artists, producers and directors, editors, camera, lighting, sound and set design professionals, engineers, marketers and promoters giving pay ranges for all. It answers such questions as what is television?, what is television news and entertainment programming?, what kind of jobs are there?, what kind of skills and talents do you need, what role do the unions play, what are the future trends in television, telecommunications, videotex, satellite technology, etc and what might be their impact on jobs? The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 1999
ISBN 10: 0471318582 ISBN 13: 9780471318583
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. This volume in the popular Smart Guides series provides a variety of strategies for identifying-and managing-the primary sources of stress in your life, from financial and career challenges to family and relationship issues. The author includes smart tips on breaking old, tension-feeding habits and replacing them with relaxation techniques that suit your individual needs. The book features advice on the wide range of stress-relief options available-from acupuncture and aromatherapy to music therapy and meditation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 2001
ISBN 10: 0471378917 ISBN 13: 9780471378914
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. A comprehensive, natural approach to self-guided muscle healing For anyone who has ever had back pain, neck pain, or wrist pain, Healing Muscle Pain is the ultimate reference on why muscles hurt and how they can heal. Brimming with practical tips and techniques, profusely illustrated, Healing Muscle Pain provides a combination of reference material and numerous remedies that can help heal all areas of the body. Medical writer Elisabeth Aaslid explains: why injuries to muscles occur, how to heal the injuries, and, most importantly, how to make sure that the pain never happens again. She includes how to incorporate stretching, how massage therapists, physical therapists, and doctors can help, and how to use a simple range of motion tests to determine areas of stiffness and damage that need attention. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 1993
ISBN 10: 0471582131 ISBN 13: 9780471582137
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Fair. The author interviewed nearly a dozen of the most successful consultants in the country to provide indispensable advice on fee--setting, contracts, proposal writing and client communication. Features authentic case histories from 10 diverse industries----financial, accounting, data processing, law, marketing, money management, engineering, direct mail, advertising and management consulting----to give readers a practical, how--to look at consulting. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Publicado por John Wiley and Sons Ltd, United States, New York, 1998
ISBN 10: 0471257222 ISBN 13: 9780471257226
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. This text aims to provide readers with strategies and tactics to stay one step ahead of competitors. Small businesses and large corporations alike should discover how to reduce costs of travel, printing, handling, postage, distribution, purchasing, and other operating costs, as well as lower costs and improve the efficiency of recruiting new employees. Readers should also learn how to use the Web to test new products, services as well as prospective clients, and how to implement a search strategy for finding information. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 1999
ISBN 10: 0471354864 ISBN 13: 9780471354864
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. When it comes to customer service, American retail giant Nordstrom is the standard against which all other companies are measured. Newly updated and revised, this text provides a candid and uncensored behind-the-scenes look at how Nordstrom has achieved its extraordinary success, with an annual revenue of $4 billion and an army of satisfied customers. The author also cuts through the mystique surrounding Nordstrom culture to show how other firms can imitate the retail legend's example. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley and Sons Ltd, United States, New York, 1999
ISBN 10: 0471242098 ISBN 13: 9780471242093
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Good. This work offers advice, examples and useful information for competing effectively with name brands. The author defines the various types of "challenger brands" and then discusses the brand and advertising strategies of the most famous and successful challenger brands of the last decade. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Usado desde EUR 7,41
Encuentre también Tapa blanda
Publicado por John Wiley and Sons Ltd, United States, New York, 2002
ISBN 10: 0471219932 ISBN 13: 9780471219934
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. Research shows that over fifty percent of all business decisions fail; sixty percent of all businesses fail before the sixth year, and eighty-two percent go under before their tenth anniversary; and eight out of every ten new products fail. In direct contrast, research also shows that ninety-one percent of all businesspeople are as confident as ever in making decisions. Decision confidence is up. Success is down. While we are an inventive, entrepreneurial society, an innovation explosion has also been tagged with a business implosion. What gives? businessThink is a revolutionary new method that bridges the monumental gap between the results businesses and people want and the failure they often get. This book is the only business training that tomorrow's leaders will need to consistently create effective solutions and take themselves and their associates into the zone of optimum performance. businessThink transforms readers into businessthinkers with provocative new rules for accelerating work while revitalizing the enterprise. With rules like Check Your Ego at the Door, Move Off the Solution, Get Evidence, and Create Curiosity, businessThink promises to significantly increase results by delivering hard core business thinking and fusing it with high intuition and emotional intelligence that open up, rather than shut down, thinking and collaboration. Effectively blended, these skills become the new business intelligence that is needed to get it right-no matter what. FranklinCovey is the world's premier leadership development organization, whose client portfolio includes eighty-two of the Fortune 100 companies and more than two-thirds of the Fortune 500 companies. With 45 offices in 38 countries, FranklinCovey employs 3,500 associates. Dave Marcum has a unique blend of management experience with positions ranging from VP of Sales & Marketing, to Chief Operating Officer in the publishing industry, to Business Transformation Leader at FranklinCovey, a 500 million dollar company. Dave is a respected authority in complex sales and has worked with companies across the globe like EDS, Andersen, Microsoft, and Accenture. Steve Smith has two degrees in management and psychology. He has been a human resources manager inside a Fortune 500 company, an entrepreneur starting his own consulting firm, and head of development of FranklinCovey's The 4 Roles of Leadership. He has presented management programs to clients such as Nike, Hard Rock Cafe, and the U.S. Air Force. Mahan Khalsa is a world-renowned expert in business development, whose clients include Arthur Andersen, Microsoft, and Walt Disney. He graduated with honors in economics from UCLA and has an MBA from Harvard. Mahan is Vice President of the Sales Performance Group at FranklinCovey Co. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.