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Publicado por RIT Press, 2008
ISBN 10: 193336033XISBN 13: 9781933360331
Librería: Your Online Bookstore, Houston, TX, Estados Unidos de America
Libro
hardcover. Condición: Good.
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Nuevo desde EUR 93,29
Usado desde EUR 5,99
Encuentre también Tapa dura Original o primera edición Ejemplar firmado
Publicado por RIT Cary Press, 2008
ISBN 10: 1933360321ISBN 13: 9781933360324
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Libro
Condición: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Nuevo desde EUR 50,96
Usado desde EUR 6,03
Encuentre también Tapa blanda
Publicado por Bloomsbury Publishing USA, 2006
ISBN 10: 0275991660ISBN 13: 9780275991661
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Libro Original o primera edición
Condición: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Nuevo desde EUR 38,15
Usado desde EUR 6,06
Encuentre también Tapa dura Original o primera edición
Publicado por Oxford Univ Pr, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Libro
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Nuevo desde EUR 65,47
Usado desde EUR 6,48
Encuentre también Tapa blanda
Publicado por Oxford University Press, United Kingdom, Oxford, 2015
ISBN 10: 0198704208ISBN 13: 9780198704201
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world. Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and employ. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and compete for consumer loyalty. In addition, brand management theory is applied to a wealth of engaging real-life case studies and full colour images clearly illustrate brand strategies in action. Diverse and dynamic examples include Red Bull, Fiat, and Virgin, as well as innovative Australian stationery brands, Scandinavian coffee companies, and international retail giants. As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry. This textbook is accompanied by an integrated Online Resource Centre: For students: - Apply your research skills and widen your understanding of real-world brand management with our range of web exercises. - Connect to relevant and reliable sources of online information using our chapter-by-chapter web links. For registered lecturers: - Adapt the accompanying PowerPoint slides as a basis for lecture presentations, or for use as hand-outs in class. - Access links to a range of relevant articles, YouTube videos, and websites to support your teaching. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Nuevo desde EUR 162,03
Usado desde EUR 0,93
Encuentre también Tapa blanda
Publicado por University of Illinois Press, 2009
ISBN 10: 0252076567ISBN 13: 9780252076565
Librería: Gulf Coast Books, Memphis, TN, Estados Unidos de America
Libro
paperback. Condición: Good.
Publicado por Oxford University Press, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Libro
Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
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Nuevo desde EUR 48,52
Usado desde EUR 3,83
Encuentre también Tapa blanda
Publicado por Oxford University Press, 2009
ISBN 10: 0199532575ISBN 13: 9780199532575
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Publicado por Butterworth-Heinemann, 1992
ISBN 10: 0750692294ISBN 13: 9780750692298
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Libro
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.85.
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Usado desde EUR 8,69
Encuentre también Tapa dura Tapa blanda Original o primera edición
Publicado por Tightrope Books, Inc., 2017
ISBN 10: 1988040191ISBN 13: 9781988040196
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
Libro
paperback. Condición: Very Good.
Publicado por Oxford University Press, United Kingdom, Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. Whilst adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning. Building on a solid theoretical underpinning, it provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, enabling students to understand the practical application of Brand Management, whilst the framework for the book separates a brand's concept into functional and emotional parts. By using a wealth of new and up-to-date illustrative examples and case material that will appeal to international and UK students, the authors have ensured the text remains not only cutting edge in terms of academic theory but accessible for student readers. The wide experience of the author team, from consulting with industry and teaching on demanding MBA and executive development courses, means that the complex and exciting ideas presented in this edition are firmly grounded in managerial implications and applications. For this edition the authors have provided much greater integration between the book and the online resource centre by linking examples and brands used in the text to the URLs provided on the lecturer resource, thus allowing students ready access to examples that contextualise the theory. The new edition of the text will be supported by a completely updated and expanded Online Resource Centre: Student Resources: Web links (new) Web exercises (new) Glossary of terms Lecturer Resources: Powerpoint slides (updated & extended) Resource Box - links and references for multi media / print / film / TV clips that are relevant for lecturers to demonstrate strategic branding issues. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Usado desde EUR 4,02
Publicado por Spilogale, Inc., NY, 2010
Librería: Books from the Crypt, N. Potomac, MD, Estados Unidos de America
Miembro de asociación: IOBA
Revista / Publicación
SingleIssueMagazine. Condición: Near Fine. Vol. 118, Nos. 3 & 4. Edited by Gordon van Gelder. Cover art by Tomislov Tikulin. Includes "Amor Fugit" (novelet) by Alexandra Duncan; "Star-Crossed" (novelet) by Tim Sullivan; "Waiting for the Phone to Ring" (novelet) by Richard Bowes; "Class Trip" (novelet) by Rand B. Lee; "Fort Clay, Louisiana: A Tragical History" by Albert E. Cowdrey; "Make-Believe" by Michael Reaves; "Epidapheles and the Insufficiently Affectionate Ocelot" by Ramsey Shehadeh; "The Frog Comrade" by Benjamin Rosenbaum; "The Fairy Princess" by Dennis Danvers; "Blue Fire" by Bruce McAllister. Departments: "Editorial"; "Books to Look for" by Charles de Lint; "Books" by Elizabeth Hand; "Plumage from Pegasus: Throw the Books at Them!" by Paul Di Filippo; "Films: A Sentimental Journey" by Lucius Shepard; "Science: the Wild Blue yonder" by Pat Murphy & Paul Doherty; "Coming Attractions"; "Curiosities" by Rick Norwood. Tanning. No label, never was.
Publicado por ECW Press, 2014
ISBN 10: 1770411798ISBN 13: 9781770411791
Librería: booksXpress, Bayonne, NJ, Estados Unidos de America
Libro
Soft Cover. Condición: new.
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Nuevo desde EUR 12,16
Usado desde EUR 12,21
Encuentre también Tapa blanda
Publicado por From: Lipman, Peter W & Mullineau, Donal R (Eds), The 1980 Eruptions of Mount St helens, Washington, US Geol Surv Prof Paper No 1250, Wash, DC, 1981
Librería: Larry W Price Books, Portland, OR, Estados Unidos de America
Pamphlet. Condición: Very Good. pp. 53-67, Maps, 4to, Extracted from orig vol, begins with title page, trimmed & stapled, thus is like a pamphlet, VG.
Publicado por Oxford University Press, 2007
ISBN 10: 0199260001ISBN 13: 9780199260003
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Libro
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Publicado por Oxford University Press, 2021
ISBN 10: 0198835612ISBN 13: 9780198835615
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Libro
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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Nuevo desde EUR 40,05
Usado desde EUR 8,92
Encuentre también Tapa blanda
Publicado por CONGRESSIONAL QUARTERLY, 1989
ISBN 10: 0871875349ISBN 13: 9780871875341
Librería: Bingo Books 2, Vancouver, WA, Estados Unidos de America
Libro Original o primera edición
Hardcover. Condición: Near Fine. 1st Edition. HARDBACK BOOK IN NEAR FINE CONDITION.
Publicado por Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
Libro
Paperback. Condición: Good. 4th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Nuevo desde EUR 52,20
Usado desde EUR 22,65
Encuentre también Tapa blanda
Publicado por Routledge, 2022
ISBN 10: 103215974XISBN 13: 9781032159744
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Libro
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Nuevo desde EUR 36,96
Usado desde EUR 26,76
Encuentre también Tapa blanda
Publicado por Berkeley Barb, Berkeley, 1967
Librería: Bolerium Books Inc., San Francisco, CA, Estados Unidos de America
Revista / Publicación Original o primera edición
Newspaper. 16p., folded tabloid underground newspaper, illustrated with b&w photos, local ads, articles, news, columns, evenly toned, slightly misfolded, stains on one page, else good on newsprint. Cover story continues on centerfold, a rap on the various institution which imprison us. HIPpocrates on a calmer look at LSD scares.
Publicado por Berkeley Barb, Berkeley, 1967
Librería: Bolerium Books Inc., San Francisco, CA, Estados Unidos de America
Revista / Publicación
Newspaper. 16p., folded tabloid underground newspaper, illustrated with b&w photos, local ads, articles, news, columns, evenly toned, address label and a few spots of foxing on front wrap, else good on newsprint. Cover story continues on centerfold, a rap on the various institutions which imprison us. HIPpocrates on a calmer look at LSD scares.
Publicado por Praeger Publishers Inc.,U.S., 2006
ISBN 10: 1402269145ISBN 13: 9781402269141
Librería: Monster Bookshop, Fleckney, Reino Unido
Libro
Hardcover. Condición: Good. USED BUT OTHERWISE OF GOOD QUALITY ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Publicado por William Morrow and Company, New York, 2002
ISBN 10: 0380977303ISBN 13: 9780380977307
Librería: Idler Fine Books, Las Vegas, NV, Estados Unidos de America
Libro Original o primera edición Ejemplar firmado
Hardcover. Condición: Fine. Estado de la sobrecubierta: Fine. Jerry Bauer (Author's photo); Judith Rosenbaum (Jacket photo); Richard L. Aquan Ilustrador. 1st Edition. First printing of the stated first edition. Signed by J. A. Jance directly on the publisher's colophon page. Book and dust jacket in fine condition. Signed by Author(s).
Año de publicación: 2022
Librería: S N Books World, Delhi, India
Libro Impresión bajo demanda
Leatherbound. Condición: NEW. Leatherbound edition. Condition: New. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. A perfect gift for your loved ones. Reprinted from 1967 edition. NO changes have been made to the original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. IF YOU WISH TO ORDER PARTICULAR VOLUME OR ALL THE VOLUMES YOU CAN CONTACT US. Resized as per current standards. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Pages: 52 Language: English Pages: 52.
Año de publicación: 2022
Librería: S N Books World, Delhi, India
Libro Impresión bajo demanda
Leatherbound. Condición: NEW. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. A perfect gift for your loved ones. Reprinted from 1967 edition. NO changes have been made to the original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set and contains approximately 28 pages. IF YOU WISH TO ORDER PARTICULAR VOLUME OR ALL THE VOLUMES YOU CAN CONTACT US. Resized as per current standards. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Language: English.
Año de publicación: 2022
Librería: S N Books World, Delhi, India
Libro Impresión bajo demanda
LeatherBound. Condición: New. Leatherbound edition. Condition: New. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. A perfect gift for your loved ones. Reprinted from 1970 edition. NO changes have been made to the original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. IF YOU WISH TO ORDER PARTICULAR VOLUME OR ALL THE VOLUMES YOU CAN CONTACT US. Resized as per current standards. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Pages: 60 Language: English Pages: 60.
Publicado por Elsevier Health Sciences, 2002
ISBN 10: 0750673141ISBN 13: 9780750673143
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Libro
Condición: As New. Used book that is in almost brand-new condition.
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Nuevo desde EUR 44,56
Usado desde EUR 41,16
Encuentre también Tapa dura
Publicado por Mansell Publishing, London & New York, 1993
ISBN 10: 0072012153ISBN 13: 9780072012156
Librería: Willis Monie-Books, ABAA, Cooperstown, NY, Estados Unidos de America
Libro
Hardcover. Bound into covers upside down. Covers very slightly rubbed, light smudging to outside page ends. Internally very good.
Publicado por Vieweg+Teubner Verlag, 1926
ISBN 10: 3663152340ISBN 13: 9783663152347
Librería: booksXpress, Bayonne, NJ, Estados Unidos de America
Libro Impresión bajo demanda
Soft Cover. Condición: new. This item is printed on demand.
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Nuevo desde EUR 57,84
Publicado por Rowman & Littlefield Publishers, 2010
ISBN 10: 1442201703ISBN 13: 9781442201705
Librería: SGS Trading Inc, Franklin Lakes, NJ, Estados Unidos de America
Libro
Paperback. Condición: Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking.