ADMINISTRACION DE OPERACIONES: Bienes, Servicios y Cadenas de Valor (ADMINISTRACION Y GESTION) - Tapa blanda

Este libro posee el contenido preciso para cubrir uno o dos cursos de administracion de operaciones o administracion de la produccion. Proporciona un tratamiento exhaustivo de los temas cruciales y su aplicacion en la administracion de operaciones de empresas de manufactura y de servicios, al tiempo que se hace enfasis en la integracion de la cadena de valor. Posee un enfoque estrategico interfuncional unico que visualiza a la administracion de operaciones vinculada con otras areas clave de la empresa, como finanzas y marketing. Asimismo toma en cuenta la tecnologia y como esta transforma la manera en que una empresa opera.

James R. Evans is Professor Emeritus in the Department of Operations, Business Analytics and Information Systems in the Lindner College of Business at the University of Cincinnati. He has served as president of the Decision Sciences Institute and served for 11 years on the Board of Examiners and Panel of Judges for the Malcolm Baldrige National Quality Award. He has been editor of the Quality Management Journal, has been published by the American Society for Quality and has served on editorial boards of numerous other journals. Dr. Evans has published 100 refereed papers and more than 50 editions of leading books in operations management, quality, Six Sigma and business analytics. During the annual Quality Congress in May 2004, the American Society for Quality presented Dr. Evans and co-author Dr. William Lindsay with the Philip B. Crosby Medal for THE MANAGEMENT AND CONTROL OF QUALITY, 5th Edition, also published by Cengage, and now in its 11th edition. The Crosby medal was presented for authoring a distinguished book contributing significantly to the extension of the philosophy and application of the principles, methods and techniques of quality management.""