"A thoughtful and thorough book with some inspiring work -- great for students and anyone taking their first steps into the world of packaging."
This is a highly visual, compact-format sourcebook, packed with top international packaging designersÆ contemporary work, accompanied by essays on the surrounding issues.
What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.
"Sinopsis" puede pertenecer a otra edición de este libro.
Giles Calver is the co-founder, design strategist and Managing Director of Lippa Pearce Design. Giles previously worked for Ogilvy & Mather Direct and DMB&B Direct before forming Lippa Pearce. Giles currently works with a broad range of clients developing brand and communication strategies. He is also the author of the RotoVision book Retail Graphics. He lives and works in London.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción RotoVision, 2003. Hardcover. Estado de conservación: New. nice cover, tight binding, clean pages thanx!. Nº de ref. de la librería 035-0119
Descripción RotoVision, 2003. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M2880466180
Descripción RotoVision, 2003. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería P112880466180
Descripción RotoVision. Hardcover. Estado de conservación: New. 2880466180 New Condition. Nº de ref. de la librería NEW7.0835832