Superbrands Annual - Tapa dura

Superbrands Annual 2018 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It explores how these brands have succeeded in reaching the top and pays tribute to their success. The brands are voted for by marketing experts, business professionals and thousands of British consumers. There are two separate surveys: Consumer Superbrands (the UK's strongest B2C brands) and Business Superbrands (the UK's strongest B2B brands). This book also offers an opportunity to gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.

Since 1995, Superbrands UK has commissioned independent research to identify the UK's strongest brands. Their annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumers. Superbrands UK are part of a global business operating in over 50 countries worldwide.