It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful --Robert Mondavi
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
GRATIS
A Estados Unidos de America
Gastos de envío:
EUR 3,58
A Estados Unidos de America
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Very Good. Second edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 17441763-6
Cantidad disponible: 1 disponibles
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00066731328
Cantidad disponible: 1 disponibles
Librería: Books of the Smoky Mountains, Del Rio, TN, Estados Unidos de America
Condición: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase. Nº de ref. del artículo: oldport1935879510
Cantidad disponible: 1 disponibles
Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Condición: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 1.94. Nº de ref. del artículo: 353-1935879510-lkn
Cantidad disponible: 1 disponibles
Librería: GoldBooks, Denver, CO, Estados Unidos de America
Paperback. Condición: very good. Very Good Copy. Customer Service Guaranteed. Nº de ref. del artículo: think_very_1935879510
Cantidad disponible: 1 disponibles
Librería: GoldenWavesOfBooks, Fayetteville, TX, Estados Unidos de America
Paperback. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_1935879510
Cantidad disponible: 1 disponibles
Librería: Wizard Books, Long Beach, CA, Estados Unidos de America
Paperback. Condición: very good. Used. Nº de ref. del artículo: GoodWizard1935879510
Cantidad disponible: 1 disponibles
Librería: GoldBooks, Denver, CO, Estados Unidos de America
Paperback. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think1935879510
Cantidad disponible: 1 disponibles
Librería: Wizard Books, Long Beach, CA, Estados Unidos de America
Paperback. Condición: new. New. Nº de ref. del artículo: Wizard1935879510
Cantidad disponible: 1 disponibles
Librería: GoldenDragon, Houston, TX, Estados Unidos de America
Paperback. Condición: new. Buy for Great customer experience. Nº de ref. del artículo: GoldenDragon1935879510
Cantidad disponible: 1 disponibles