Book by Bogusky Alex Winsor John
"Sinopsis" puede pertenecer a otra edición de este libro.
"With Baked In, Alex Bogusky and John Winsor recast the way people will think about the integration of marketing and product design. This is a provocative and compelling message, and vision for the future."- Matt Jacobson, Head of Market Development, Facebook "As cogent and inspiring a plan for the future of marketing and advertising as you could hope for--from two of the leading practitioners of the age. Read it now, before everyone else has."- Mark Earls, Author, Herd and Welcome to the Creative Age "Alex Bogusky and John Winsor are callign for a new holy alliance in the crusade to make business more innovative and the world a more interesting place. Baked In challenges us to break down the silos between design and marketing and invite everybody in. It gives us a peek into a future where as consumers, designers and marketers we all get our hands dirty in the messy, creative process of making new products and markets."- Tim Brown, CEO of IDEO "This book hit me like all great ideas hit me: it's profound, but also so simple I wonder why someone hasn't already expressed the idea. Alex and John--two ad guys--make the case that marketing and advertising as we have known it is obsolete."- Brian Dunn, CEO Best Buy "Everything's changing. The Old Order is no more. Welcome to The Participation Economy. Welcome to the unreasonable power of Creativity. Welcome to Baked In."- Kevin Roberts, Saatchi & Saatchi Worldwide, CEO. Author, Lovemarks. "If you want to understand the future of marketing, advertising and product design, start here. Baked In provides essential insights from two of the hottest minds in marketing today."- Chris Anderson, Author, Free and The Long Tail.
Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it's within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realize that the message is not the product, but that the product is the message. Authors Alex Bogusky and John Winsor have worked with some of the most important brands in today's marketplace, including American Express, Best Buy, Burger King, Coca-Cola, Google, Nike, Microsoft, Patagonia, and Toyota, utilizing the tools they discuss in this book. Writing in a swift, irreverent style, Bogusky and Winsor make readers feel like they are getting a front-row seat at a top-level marketing strategy session.
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Librería: BookHolders, Towson, MD, Estados Unidos de America
Condición: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: reprint ] Publisher: Agate B2 Pub Date: 12/1/2010 Binding: Paperback Pages: 152 reprint edition. Nº de ref. del artículo: 6636141
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Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00061781262
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Paperback. Condición: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.35. Nº de ref. del artículo: G1932841571I3N10
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.35. Nº de ref. del artículo: G1932841571I4N00
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Librería: Blue Vase Books, Interlochen, MI, Estados Unidos de America
Condición: Good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Nº de ref. del artículo: 31UE34000F3T_ns
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Librería: Irish Booksellers, Portland, ME, Estados Unidos de America
Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 14-1932841571-G
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002898613
Cantidad disponible: 3 disponibles
Librería: Irish Booksellers, Portland, ME, Estados Unidos de America
Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 15-1932841571-G
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Librería: Half Price Books Inc., Dallas, TX, Estados Unidos de America
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Nº de ref. del artículo: S_413506303
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Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Condición: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.4. Nº de ref. del artículo: bk1932841571xvz189zvxgdd
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