Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others - Tapa blanda

Kord Murray, David

9781847940193: Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

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ISBN 10: 1847940196 ISBN 13: 9781847940193

Editorial: Random House Business, 2010

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Most of us think that outstanding success derives only from groundbreaking innovation. But we're wrong. In fact, many of the most successful business ideas of our time have come about when someone has borrowed and adapted an idea from somewhere else.

In Borrowing Brilliance, David Kord Murray explains exactly how you can do the same. He demonstrates conclusively that new business ideas are simply combinations of existing ideas, and then sets out to show how you can solve current problems and create new opportunities by learning where to look for ideas and answers. In the process, he takes you through a simple six-step programme that will help you not only create the right mindset to innovate, but test the ideas you come up with, and implement them successfully. His reassuring message throughout is that since brilliance can be borrowed, it lies within the reach of us all.

Contraportada

All great business ideas come from visionary geniuses. Right? Wrong!

In fact most major breakthroughs and innovations happen when people take an existing idea and build on it, and in Borrowing Brilliance David Kord Murray shows exactly how it's done. A successful businessman and entrepreneur himself, he has evolved a unique and highly practical method both for tackling existing problems and coming up with fresh thinking on everything from improving structures that have faltered to developing completely new products.

It just takes six simple steps.

'A wonderfully enjoyable tour of the creative process ... People will be stealing from this work for years to come!' Roger von Oech, author of A Whack on the Side of the Head and The Creative Whack Pack

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EditorialRandom House Business
A�o de publicaci�n2010
ISBN 10 1847940196
ISBN 13 9781847940193
Encuadernaci�nTapa blanda
N�mero de p�ginas304

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9781592405800: Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

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ISBN 10: 1592405800 ISBN 13: 9781592405800
Editorial: Penguin Publishing Group, 2010
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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

Kord Murray, David

Publicado por Random House Business, 2010

ISBN 10: 1847940196 ISBN 13: 9781847940193

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Paperback. Condici�n: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N� de ref. del art�culo: GOR004675286

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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

Kord Murray, David

Publicado por Random House Business, 2010

ISBN 10: 1847940196 ISBN 13: 9781847940193

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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido

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Paperback. Condici�n: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N� de ref. del art�culo: GOR005409344

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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

Kord Murray, David

Publicado por Random House Business, 2010

ISBN 10: 1847940196 ISBN 13: 9781847940193

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Borrowing Brilliance : The Six Steps to Business Innovation by Building on the Ideas of Others

Murray, David Kord

Publicado por Penguin Random House, 2010

ISBN 10: 1847940196 ISBN 13: 9781847940193

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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

Kord Murray, David

Publicado por Random House Business, 2010

ISBN 10: 1847940196 ISBN 13: 9781847940193

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