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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others - Tapa blanda
Reseña del editor
Most of us think that outstanding success derives only from groundbreaking innovation. But we're wrong. In fact, many of the most successful business ideas of our time have come about when someone has borrowed and adapted an idea from somewhere else.
In Borrowing Brilliance, David Kord Murray explains exactly how you can do the same. He demonstrates conclusively that new business ideas are simply combinations of existing ideas and then sets out to show how you can solve current problems and create new opportunities by learning where to look for ideas and answers. In the process, he takes you through a simple six-step programme that will help you not only create the right mindset to innovate, but test the ideas you come up with, and implement them successfully. His reassuring message throughout is that since brilliance can be borrowed, it lies within the reach of us all.
Contraportada
All great business ideas come from visionary geniuses. Right? Wrong!
In fact most major breakthroughs and innovations happen when people take an existing idea and build on it, and in Borrowing Brilliance David Kord Murray shows exactly how it's done. A successful businessman and entrepreneur himself, he has evolved a unique and highly practical system both for tackling existing problems and coming up with fresh thinking, whether it's improving a faltering system or developing a completely new product.
Here he takes you from those early stages when you're trying to crystallise what it is you want or need to do, through the development phase to that final point when you road test your idea and iron out any weaknesses. He shows you precisely where to look for ideas already in circulation that may help you and then explains how you can give them that 'twist' that will make them your own. And he draws on everything from the Sony Walkman to Star Wars to demonstrate how some of the great entrepreneurs and visionaries of our time have made major breakthroughs by knowing where and how to borrow.
The result is a book that is both reassuring and inspirational, and that conclusively shows anyone can train themselves to solve problems and create new ideas.
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- EditorialRandom House Business
- Año de publicación2009
- ISBN 10 1847940188
- ISBN 13 9781847940186
- EncuadernaciónTapa blanda
- Número de páginas304
EUR 10,57
Gastos de envío:
EUR 5,94
De Reino Unido a Estados Unidos de America
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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others: The Six Step Program to Building Innovative Businesses
Publicado por
Random House Business, 2009
ISBN 10: 1847940188
ISBN 13: 9781847940186
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Paperback
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others: The Six Step Program to Building Innovative Businesses This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9781847940186
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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others: The Six Step Program to Building Innovative Businesses
Publicado por
Random House Business 03/09/2009, 2009
ISBN 10: 1847940188
ISBN 13: 9781847940186
Antiguo o usado
Paperback
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9781847940186
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