Beyond Buzz: The Next Generation of Word-of-Mouth Marketing - Tapa dura

.,"a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." "The Miami Herald," Sept. 10, 2007 ""Lois Kelly has delivered a prodigious and worthy successor to that book [The Cluetrain Manifesto] by looking at the ways humans communicate with each other and how conversational aspects, hooks and themes can be used for marketing. She brings the proverbial cluetrain into the station and unpacks some of the freight." The Miami Herald, Sept. 10, 2007 Winner of the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine, in the advertising/marketing/PR/event planning category. Tied with Word of Mouth Marketing by Andy Sernovitz." ""Lois Kelly has delivered a prodigious and worthy successor to that book [The Cluetrain Manifesto] by looking at the ways humans communicate with each other and how conversational aspects, hooks and themes can be used for marketing. She brings the proverbial cluetrain into the station and unpacks some of the freight." The Miami Herald, Sept. 10, 2007 .."a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." The Miami Herald, Sept. 10, 2007 .."a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." "The Miami Herald," Sept. 10, 2007 ""Lois Kelly has delivered a prodigious and worthy successor to that book [The Cluetrain Manifesto] by looking at the ways humans communicate with each other and how conversational aspects, hooks and themes can be used for marketing. She brings the proverbial cluetrain into the station and unpacks some of the freight." The Miami Herald, Sept. 10, 2007 .".a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." "The Miami Herald", Sept. 10, 2007 "..a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." "The Miami Herald", Sept. 10, 2007 ""Lois Kelly has delivered a prodigious and worthy successor to that book [The Cluetrain Manifesto] by looking at the ways humans communicate with each other and how conversational aspects, hooks and themes can be used for marketing. She brings the proverbial cluetrain into the station and unpacks some of the freight." The Miami Herald, Sept. 10, 2007

Marketers talk about creating “buzz”—something which always threatens to fade away as soon as the next sound bite arrives to take its place—but only the smartest of marketers realize that to be effective, word-of-mouth has to have the right message attached to it: the kind that gets people talking and results in real communication. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate...and not just fade away.