Beyond Buzz: The Next Generation of Word-of-Mouth Marketing - Tapa blanda

Winner of the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine, in the advertising/marketing/PR/event planning category. Tied with Word of Mouth Marketing by Andy Sernovitz." .."a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." "The Miami Herald," Sept. 10, 2007 ""Lois Kelly has delivered a prodigious and worthy successor to that book [The Cluetrain Manifesto] by looking at the ways humans communicate with each other and how conversational aspects, hooks and themes can be used for marketing. She brings the proverbial cluetrain into the station and unpacks some of the freight." The Miami Herald, Sept. 10, 2007 .".a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." "The Miami Herald", Sept. 10, 2007 ""Lois Kelly has delivered a prodigious and worthy successor to that book [The Cluetrain Manifesto] by looking at the ways humans communicate with each other and how conversational aspects, hooks and themes can be used for marketing. She brings the proverbial cluetrain into the station and unpacks some of the freight." The Miami Herald, Sept. 10, 2007 "..a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." "The Miami Herald", Sept. 10, 2007

Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level. Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people's interest...and generate much more than buzz.