A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of political communication.
This shift in communication began with Howard Dean's social media interaction between voters and candidates. Later, Barack Obama redefined these techniques during his march to the White House. This intriguing development in political campaigns focuses the impact of social media on political consultation and communication, and this volume provides an up-to-date and peerless guide to the events, methods, technologies, venues, theories, and applications of political dialogues.
More than just a how-to primer, this new edition also expertly explains the process behind the political engine. Political Communication: The Manship School Guide includes individual essays that tackle the growing myths revolving around politics, such as the political money-monster and the "Mr. Smith Goes to Washington"--candidate fantasy.
Twenty-seven chapters from a variety of contributors -- including academics, journalists, and political professionals -- provide insightful, astute, and critical essays for a deeper understanding of political communication and the many roles the public has played in twenty-first-century politics.
With this second edition, Political Communication: The Manship School Guide offers readers a valuable resource that clarifies the confusing world of politics.
Robert Mann is the Manship Chair and a professor in the Manship School of Mass Communication and co-director of the Reilly Center for Media & Public Affairs at Louisiana State University.
David D. Perlmutter is director of the School of Journalism and Mass Communicationand a professor and Starch Faculty Fellow at the University of Iowa. He is the author of many books, most recently Blogwars: The New Political Battleground.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
GRATIS
A Estados Unidos de America
Descripción Paperback. Condición: New. Nº de ref. del artículo: DADAX0807137898
Descripción Condición: New. Brand New. Nº de ref. del artículo: 9780807137895
Descripción Condición: New. Nº de ref. del artículo: ABLIING23Feb2416190213115
Descripción Condición: New. Nº de ref. del artículo: I-9780807137895
Descripción paperback. Condición: New. Language: ENG. Nº de ref. del artículo: 9780807137895
Descripción Paperback. Condición: Brand New. 312 pages. 8.90x5.91x0.79 inches. In Stock. Nº de ref. del artículo: x-0807137898
Descripción Condición: New. New. In shrink wrap. Looks like an interesting title! 0.9. Nº de ref. del artículo: Q-0807137898
Descripción Kartoniert / Broschiert. Condición: New. A new era of political power has arrived, one in which social media plays a larger role in the political process. In this revised and expanded edition, contributors discuss technological changes in the context of studies and techniques that remain unchallen. Nº de ref. del artículo: 898755835