Artículos relacionados a Googled: The End of the World as We Know It
Críticas
"Richly reported ... Auletta has provided the fullest account yet of the rise of one of the most profitable, most powerful and oddest businesses the world has ever seen" (San Francisco Chronicle)
"At last, a book about Google that does not require readers to get in touch with their inner geek. The most important company of the internet era, and the most controversial new media company for a generation has deserved a more accessible account for the general reader. In the hands of Ken Auletta, media writer for The New Yorker magazine, it gets one." (Financial Times)
"I cannot wait to read Ken's book. He is a rare business journalist and author who manages to combine extraordinary access to the kings and queens of industry without ever compromising his editorial integrity. If anyone can shed light on the Google monster, it is Ken." (Michael Grade)
"No other reporter has covered the new communications revolution as thoroughly as has Auletta." (Columbia Journalism Review)
"Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balanced and thoughtful way, both that glory and that disruption." (Walter Isaacson, former managing editor of TIME and President and CEO of the Aspen Institute)
Reseña del editor
There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.
Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.
Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.
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- EditorialVirgin Books
- Año de publicación2010
- ISBN 10 0753522667
- ISBN 13 9780753522660
- EncuadernaciónTapa blanda
- Número de páginas400
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Googled: The End of the World as We Know It
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ISBN 10: 0753522667
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Googled: The End of the World as We Know It
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Virgin Books, 2010
ISBN 10: 0753522667
ISBN 13: 9780753522660
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Googled: The End of the World as We Know It
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Virgin Books 25/02/2010, 2010
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ISBN 13: 9780753522660
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Googled: The End of the World as We Know It
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Virgin Books, 2010
ISBN 10: 0753522667
ISBN 13: 9780753522660
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Googled: The End of the World as We Know It
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Paperback. Condición: Brand New. 400 pages. 8.46x5.35x1.10 inches. In Stock. Nº de ref. del artículo: zk0753522667
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Googled
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Virgin Books Limited, 2010
ISBN 10: 0753522667
ISBN 13: 9780753522660
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Condición: Fine. There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined. Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. InGoogled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine. Googledis candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology. Nº de ref. del artículo: a174cf42-b179-496a-b29e-30795f42874b
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ISBN 10: 0753522667
ISBN 13: 9780753522660
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Calificación del vendedor: 5 de 5 estrellas
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