Strategic Management and Business Analysis - Tapa blanda

Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management.

The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions.

Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students involved with case study analysis.

Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation. A blank template is provided for each model, enabling students to actively interact and enter their own data - an effective 'what if...' facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models.

Strategic Management and Business Analysis takes a different approach to the study of business strategy An essential feature of this approach is the provision of a detailed roadmap for the strategic analysis of a company. It identifies key strategic questions and provides clear guidance on how they may be answered.

The issues involved in answering the questions are then explored and this includes a review of the tools and techniques that can be used in strategic analysis. This is supported with a CD that has powerful strategic modelling and financial analysis tools to significantly ease the strategic analysis task.

The book contains case studies with detailed and practical advice on their analysis. Taken altogether, the book outlines an exciting and robust framework for strategic analysis and decision making, and provides materials that encourage students to become familiar with important concepts in strategic management.

David Williamson, Head of Centre for Research into Corporate Responsibility and the Environment and Principal Lecturer in Business Strategy, Staffordshire University Business School, UK.

Wyn Jenkins, MBA Award Tutor and Senior Lecturer in Business Strategy, Staffordshire University Business School, UK

Peter Cooke, Part -time Lecturer in Financial and Strategic Modelling, Staffordshire University Business School, UK.

Keith Michael Moreton, Awards Tutor for Postgraduate Programmes in Operations and Supply Chain Management and Senior Lecturer in Operations Strategy, Staffordshire University Business School, UK.