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Reseña del editor
The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner.
Strategic Marketing Management has been specifically written for students studying for the CIM Diploma. It is endorsed and recommended by Professor Trevor Watkins the CIM Chief Examiner. Written to help you pass first time, the text layout is lively
and interactive. Each Unit follows the same structure to help make learning easier and more consistent. Units contain: * Unit objectives to make planning your time easier * Unit tasks to help you test what you've learnt * practical examples and case
studies to relate theory to practice * helpful questions to test your knowledge * where to find out more in case you're stuck * succinct chapter summaries * revision tips to get you through the exam.
Quotes from users of the last editions include:
'These books will replace others I have been using.' 'Best texts available at present and well worth buying.' 'Clear, concise, covers syllabus well. Very student friendly.' 'Excellent book, very informative - will recommend it.'
Essential Reading in the CIM Recommended Reading list
Biografía del autor
The author/co-author of ten books, Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University and Visiting Professor of Marketing at Newcastle Business School as well as fellow of the Chartered Institute of Marketing. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialButterworth-Heinemann Ltd
- Año de publicación1998
- ISBN 10 0750640278
- ISBN 13 9780750640275
- EncuadernaciónTapa blanda
- Número de páginas384
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