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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) - Tapa blanda
Sinopsis
This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and marketing analysis)?; where do we want to go (strategic direction and strategy formulation)?; how might we get there (strategic choice)?; which way is best (strategic evaluation)?; and how can we ensure arrival (strategic implementation and control)? The book refers to recent research findings and to good practice.
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Reseña del editor
This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and marketing analysis)?; where do we want to go (strategic direction and strategy formulation)?; how might we get there (strategic choice)?; which way is best (strategic evaluation)?; and how can we ensure arrival (strategic implementation and control)? The book refers to recent research findings and to good practice.
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Publicado por
Butterworth-Heinemann, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001738443
Cantidad disponible: 3 disponibles
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Strategic Marketing Management: Planning, Implementation, and Control (The Marketing Series)
Publicado por
Butterworth-Heinemann, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-I-029-01548
Cantidad disponible: 1 disponibles
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Publicado por
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antiguo o usado
Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. del artículo: CHL1599157
Cantidad disponible: 1 disponibles
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Publicado por
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antiguo o usado
Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Notes. Pen or pencil notes in some parts of book, however this does not interfere with your use or reading. Underlining. There is pen or pencil underlining one some pages, however this does not interfere with use. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Nº de ref. del artículo: CHL10550126
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Strategic Marketing Management : Planning, Implementation and Control
Publicado por
Elsevier Science & Technology Books, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 51592678-20
Cantidad disponible: 1 disponibles
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Publicado por
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antiguo o usado
Paperback
Librería: Greener Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Nº de ref. del artículo: 4913814
Cantidad disponible: 1 disponibles
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Publicado por
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antiguo o usado
Paperback
Librería: Greener Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Nº de ref. del artículo: mon0001361679
Cantidad disponible: 1 disponibles
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Strategic Marketing Management: Planning, Implementation and Control
Publicado por
Butterworth-Heinemann, 1996
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Nº de ref. del artículo: 9601559
Cantidad disponible: 1 disponibles
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Publicado por
Butterworth-Heinemann Ltd, 1994
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Nº de ref. del artículo: 9613048
Cantidad disponible: 1 disponibles
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Strategic Marketing Management: Planning, Implementation and Control
Publicado por
Butterworth-Heinemann Ltd, 1994
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Nº de ref. del artículo: 9461972
Cantidad disponible: 1 disponibles