Religious marketing used to consist of a sign in front of the church with some clever saying. Today mega churches send e-mails every day. Mega church leaders promote a generalized Christianity, sometimes with not even a cross in evidence. They are designed to appeal to everyone and to offend no one. And they are attracting worshippers who are leaving the mainstream denominations. Jim Twitchell examines the phenomenon of religion today, often from the inside, as he travels to traditional churches and mega churches, analyzing their success at attracting new customers and retaining the old ones. He finds that the successful ministers study television instead of condemning it. They adapt rock and hip-hop to Christian themes. The churches that expect to survive better know how to market themselves.
James B. Twitchell is professor of English and advertising at the University of Florida. He is the author of several books on English literature, culture, marketing, and advertising, most recently Living It Up: America's Love Affair with Luxury.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 3,58
A Estados Unidos de America
Gastos de envío:
EUR 2,37
A Estados Unidos de America
Librería: Goodwill, Brooklyn Park, MN, Estados Unidos de America
Condición: Acceptable. Cover has some rubbing and edgewear. Access codes, CDs, slipcovers and other accessories may not be included. Nº de ref. del artículo: 2Y6OIV005GO6_ns
Cantidad disponible: 1 disponibles
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00043608808
Cantidad disponible: 1 disponibles
Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Condición: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 0.79. Nº de ref. del artículo: 353-074329288X-gdd
Cantidad disponible: 1 disponibles
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Condición: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 0.79. Nº de ref. del artículo: bk074329288Xxvz189zvxacp
Cantidad disponible: 1 disponibles
Librería: Irish Booksellers, Portland, ME, Estados Unidos de America
Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 21-074329288X-G
Cantidad disponible: 1 disponibles
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Softcover. Condición: Good. Reprint. Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our culture?Just as we shop for goods and services, we shop for church. A couple of generations ago Americans remained in the faith they were born into. Today, many Americans change their denomination or religion, sometimes several times. Churches that know how to appeal to those shopping for God are thriving. Think megachurches. Churches that don't know how to do this or don't bother are fading away. Think mainline Protestant churches.Religion is now celebrated and shown off like a fashion accessory. We can wear our religious affiliation like a designer logo. But, says James Twitchell, this isn't because Americans are undergoing another Great Awakening; rather, it's a sign that religion providers-that is, churches-have learned how to market themselves. There is more competition among churches than ever in our history. Filling the pew is an exercise in salesmanship, and as with any marketing campaign, it requires establishing a brand identity. Successful pastors ("pastorpreneurs," Twitchell calls them) know how to speak the language of Madison Avenue as well as the language of the Bible.In this witty, engaging book, Twitchell describes his own experiences trying out different churches to discover who knows how to "do church" well. He takes readers into the land of karaoke Christianity, where old-style contemplative sedate religion has been transformed into a public, interactive event with giant-screen televisions, generic iconography (when there is any at all), and ample parking.Rarely has America's religious culture been examined so perceptively and so entertainingly. Shopping for God does for religion what Fast Food Nation has done for food. Nº de ref. del artículo: SONG074329288X
Cantidad disponible: 1 disponibles
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Condición: New. Nº de ref. del artículo: 5421379-n
Cantidad disponible: 5 disponibles
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
Paperback or Softback. Condición: New. Shopping for God: How Christianity Went from in Your Heart to in Your Face 0.85. Book. Nº de ref. del artículo: BBS-9780743292887
Cantidad disponible: 5 disponibles
Librería: Irish Booksellers, Portland, ME, Estados Unidos de America
Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 074329288X-R
Cantidad disponible: 1 disponibles
Librería: booksXpress, Bayonne, NJ, Estados Unidos de America
Soft Cover. Condición: new. This item is printed on demand. Nº de ref. del artículo: 9780743292887
Cantidad disponible: 1 disponibles