Book by Johnson Lisa
"Sinopsis" puede pertenecer a otra edición de este libro.
""Mind Your X's and Y's" is a captivating read from start to end. This fascinating book reads like a novel, and is hard to put down once you start reading. The case studies are informative and interesting, covering some of the best-known companies in the world, large and small. Any corporation marketing toward the X and Y generations will greatly benefit from Johnson's book."-- Martin Lindstrom, brand futurist and author of "BRANDchild" and "BRAND sense"
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave. At the same time, these consumers are spending money like it's going out of style. Generation X has firmly refuted its slacker reputation and is nearing the height of its earning potential. Generation Y has more buying power than any previous generation of teens and twentysomethings. But how to win their attention and loyalty?"In Mind Your X's and Y's," Lisa Johnson proves that the buying habits of 18-to-40-year-olds can be anticipated. Johnson, coauthor of "Don't Think Pink" and a leading marketing consultant, pinpoints the new rules of engagement for this Connected Generation. Based on her own and others' groundbreaking research, she looks into the heart of the Gen X and Y psyche to identify its ten core cravings -- for adventure, for high-concept design, for new families and social networks, and for personal storytelling, to name a few.This revolutionary book is packed with fascinating case studies of established and breakaway brands from every major industry, interviews with dozens of maverick thinkers and hundreds of consumers, and numerous revealing statistics. Johnson analyzes the scope of each craving to determine how it drives specific buying behaviors and offers relevant data that illustrate its impact. M"ind Your X's and Y's" equips anyone who wants to reach these consumers -- brand managers and their advertising, online, creative, packaging, events, and promotions teams; small-business owners and their marketing staff; advertising agencies and specialists -- with the know-how to transform market research into profitable strategies.Members of Generations X and Y are the most coveted and hard-to-reach consumers in the marketplace. "Mind Your X's and Y's" is a master class in how to create compelling brands for this Connected Generation.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 3,80
A Estados Unidos de America
Gastos de envío:
EUR 11,92
De Reino Unido a Estados Unidos de America
Librería: BookHolders, Towson, MD, Estados Unidos de America
Condición: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Free Press Pub Date: 8/29/2006 Binding: Hardcover Pages: 288 First edition. Nº de ref. del artículo: 3324676
Cantidad disponible: 1 disponibles
Librería: BookHolders, Towson, MD, Estados Unidos de America
Condición: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Free Press Pub Date: 8/29/2006 Binding: Hardcover Pages: 288 First edition. Nº de ref. del artículo: 3286938
Cantidad disponible: 1 disponibles
Librería: BookHolders, Towson, MD, Estados Unidos de America
Condición: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] [ Missing Pages: SOME ] Publisher: Free Press Pub Date: 8/29/2006 Binding: Hardcover Pages: 288 First edition. Nº de ref. del artículo: 3341062
Cantidad disponible: 1 disponibles
Librería: BookHolders, Towson, MD, Estados Unidos de America
Condición: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Free Press Pub Date: 8/29/2006 Binding: Hardcover Pages: 288 First edition. Nº de ref. del artículo: 4790989
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.97. Nº de ref. del artículo: G0743277503I3N00
Cantidad disponible: 1 disponibles
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 38531982-75
Cantidad disponible: 1 disponibles
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 47033689-6
Cantidad disponible: 1 disponibles
Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
hardcover. Condición: Fine. Almost new book.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. del artículo: 10452152
Cantidad disponible: 1 disponibles
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Nº de ref. del artículo: S_350088098
Cantidad disponible: 1 disponibles
Librería: Irish Booksellers, Portland, ME, Estados Unidos de America
Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 15-0743277503-G
Cantidad disponible: 1 disponibles