The Marketing of Political Parties: Political Marketing at the 2005 General Election - Tapa blanda

 
9780719073014: The Marketing of Political Parties: Political Marketing at the 2005 General Election
Tapa blanda
ISBN 10: 0719073014 ISBN 13: 9780719073014
Editorial: Manchester University Press, 2006

Sinopsis

What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties. -- .

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Darren G. Lilleker is Senior Lecturer in Political Communication at Bournemouth University and Fellow of the Centre of Public Communication Research

Nigel A. Jackson is Senior Lecturer in Events Management at Plymouth University

Richard Scullion is Senior Lecturer in Marketing Communication at Bournemouth University

De la contraportada

What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties.

De la solapa interior

What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Manchester University Press
Año de publicación
2006
Idioma
Inglés
ISBN 10 
0719073014
ISBN 13 
9780719073014
Encuadernación
Tapa blanda
Número de páginas
288
Editor
Lilleker Darren, Jackson Nigel, Scullion Richard
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780719073007: The Marketing of Political Parties: Political Marketing at the 2005 General Election

Edición Destacada

ISBN 10:  0719073006 ISBN 13:  9780719073007
Editorial: Manchester University Press, 2006
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