Artículos relacionados a The Marketing of Political Parties: Political Marketing...
Sinopsis
Book by None
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties. -- .
Biografía del autor
Darren G. Lilleker is Senior Lecturer in Political Communication at Bournemouth University and Fellow of the Centre of Public Communication Research. Nigel A. Jackson is Senior Lecturer in Events Management at Plymouth University. Richard Scullion is Senior Lecturer in Marketing Communication at Bournemouth University -- .
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialManchester University Press
- Año de publicación2006
- ISBN 10 0719073006
- ISBN 13 9780719073007
- EncuadernaciónTapa dura
- Número de páginas288
- EditorLilleker Darren, Jackson Nigel, Scullion Richard
Comprar nuevo
Ver este artículo
EUR 88,24
Gastos de envío:
EUR 2,36
A Estados Unidos de America
Los mejores resultados en AbeBooks
Imagen de archivo
The marketing of political parties: Political marketing at the 2005 general election
Publicado por
Manchester University Press, 2007
ISBN 10: 0719073006
ISBN 13: 9780719073007
Antiguo o usado
Tapa dura
Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. light shelfwear, NICE! Standard-sized. Nº de ref. del artículo: 0719073006-01
Cantidad disponible: 1 disponibles
Imagen de archivo
The marketing of political parties: Political marketing at the 2005 general election
Publicado por
Manchester University Press, 2007
ISBN 10: 0719073006
ISBN 13: 9780719073007
Antiguo o usado
Tapa dura
Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized. Nº de ref. del artículo: M0719073006Z3
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
The marketing of political parties: Political marketing at the 2005 general election
Publicado por
Manchester University Press, 2006
ISBN 10: 0719073006
ISBN 13: 9780719073007
Antiguo o usado
Tapa dura
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. Product Description What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties. From the Back Cover What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties. About the Author Darren G. Lilleker is Senior Lecturer in Political Communication at Bournemouth University and Fellow of the Centre of Public Communication Research. Nigel A. Jackson is Senior Lecturer in Events Management at Plymouth University. Richard Scullion is Senior Lecturer in Marketing Communication at Bournemouth University. Nº de ref. del artículo: SONG0719073006
Cantidad disponible: 1 disponibles
Imagen del vendedor
Marketing of Political Parties : Political Marketing at the 2005 British General Election
Publicado por
Manchester University Press, 2006
ISBN 10: 0719073006
ISBN 13: 9780719073007
Nuevo
Tapa dura
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 5039730-n
Cantidad disponible: 5 disponibles
Imagen de archivo
The Marketing of Political Parties Political Marketing at the 2005 General Election
Publicado por
Manchester University Press, 2006
ISBN 10: 0719073006
ISBN 13: 9780719073007
Nuevo
Tapa dura
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: CW-9780719073007
Cantidad disponible: 1 disponibles
Imagen del vendedor
Marketing of Political Parties : Political Marketing at the 2005 British General Election
Publicado por
Manchester University Press, 2006
ISBN 10: 0719073006
ISBN 13: 9780719073007
Antiguo o usado
Tapa dura
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 5039730
Cantidad disponible: 5 disponibles
Imagen de archivo
The Marketing of Political Parties
Publicado por
Manchester University Press, 2006
ISBN 10: 0719073006
ISBN 13: 9780719073007
Nuevo
Tapa dura
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: CW-9780719073007
Gastos de envío:
EUR 6,02
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
The marketing of political parties: Political marketing at the 2005 general election
Publicado por
Manchester University Press, 2006
ISBN 10: 0719073006
ISBN 13: 9780719073007
Nuevo
Tapa dura
Librería: Brook Bookstore, Milano, MI, Italia
Calificación del vendedor: 5 de 5 estrellas
Condición: new. Nº de ref. del artículo: cfe37f39628c2819300bb0d41a58ca85
Cantidad disponible: 4 disponibles
Imagen de archivo
The Marketing of Political Parties: Political Marketing at the 2005 General Election
Publicado por
Manchester University Press, 2006
ISBN 10: 0719073006
ISBN 13: 9780719073007
Nuevo
Tapa dura
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. New copy - Usually dispatched within 4 working days. The book discusses, employing the findings from empirical research, the role of political marketing within the UK General Election of 2005. -- . Nº de ref. del artículo: B9780719073007
Gastos de envío:
EUR 10,74
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 4 disponibles
Imagen de archivo
The marketing of political parties: Political marketing at the 2005 general election
Publicado por
Manchester University Press, 2006
ISBN 10: 0719073006
ISBN 13: 9780719073007
Nuevo
Tapa dura
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: NEW. In. Nº de ref. del artículo: ria9780719073007_new
Gastos de envío:
EUR 11,97
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 4 disponibles