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- EditorialRoutledge
- Año de publicación2020
- ISBN 10 0367671328
- ISBN 13 9780367671327
- EncuadernaciónTapa blanda
- Número de edición1
- Número de páginas128
- EditorLilleker Darren G., Koc-Michalska Karolina, Negrine Ralph, Gibson Rachel, Vedel Thierry, Strudel Sylvie
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Social Media Campaigning in Europe
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Social Media Campaigning in Europe
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Social Media Campaigning in Europe
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Social Media Campaigning in Europe
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Descripción Paperback. Condición: Brand New. 138 pages. 10.98x8.50x0.47 inches. In Stock. Nº de ref. del artículo: __0367671328
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Descripción Paperback. Condición: new. Paperback. Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy.This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics. This book offers new perspectives on social media campaigning within European democracies, contributing to a more global, comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. It was first published as a special issue of the Journal of Information Technology & Pol Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9780367671327
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Social Media Campaigning in Europe (Paperback)
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Descripción Paperback. Condición: new. Paperback. Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy.This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics. This book offers new perspectives on social media campaigning within European democracies, contributing to a more global, comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. It was first published as a special issue of the Journal of Information Technology & Pol Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9780367671327
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Social Media Campaigning in Europe
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ISBN 13: 9780367671327
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Descripción Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Darren G. Lilleker is Associate Professor in Political Communication in the Faculty of Media and Communication at Bournemouth University, UK. His research focuses on the nexus between political campaigns and voter engagement, trust, and self-efficacy as . Nº de ref. del artículo: 395502126
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