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Descripción Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR001945374
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Descripción Soft cover. Condición: Very Good. 2nd Edition. Paperback. Couple of creases to corner front cover. The book offers concise, stand-alone, summaries of marketing principles, concepts, tools and techniques. it is an efficient reference and refresher tool for all busy managers and a valuable revision aid for students approaching examinations or undertaking major marketing projects. it is also an excellent companion to all executive courses in marketing. This book covers over 50 fundamental marketing topics, each presented as a discrete discussion of the key issues involved. Topics are thoroughly cross-referenced for quick and easy navigation through the texts.294 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). Nº de ref. del artículo: 084980
Descripción Condición: Used. pp. 320 2nd Edition. Nº de ref. del artículo: 2654521237
Descripción Condición: Used. pp. 320 Illus. Nº de ref. del artículo: 55071306
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