Stuffed: An Insider's Look at Who's (really) Making America Fat and How the Food Industry Can Fix it - Tapa blanda

"Former food-industry executive and current anti-obesity advocate Cardello calls on his erstwhile colleagues to become custodians of their customers' well-being... The point zings home: The food industry knows how to sell; now it has to sell the right thing." -- Kirkus Reviews "Anyone who is interested in their health and thinks they're educated about nutrition needs to read this book." -- Bookbrowse.com "An interesting look into the psychological world of the 'Big Food' business... Stuffed is a great book because it is honest, and Cardello does not mince words when it comes to the reality of our nation's misguided obsession with food." -- Eats.com "Food companies would be more profitable and keep their customers longer if they adopted the ideas in Stuffed." -- Tom Ryan, former Chief Concept Officer of McDonald's Corporation "Thought-provoking...informative and filled with clever ideas, [Stuffed] will certainly get people talking and thinking." -- Forbes.com "Straightforward and sobering. We all know the food industry is big business, but Cardello shows in clear terms just how big it is--with suppliers all over the world--and why this makes it so slow to improve." -- Milwaukee Journal Sentinel

For more than 30 years, Hank Cardello was an executive and adviser to some of the largest food and beverage corporations in the world. For more than 30 years, he watched as corporate profits - and America's waistlines - ballooned; fattening consumers meant fattening profits. Now, in this fascinating and timely book, Cardello offers a behind-the scenes look at the business of food, providing an insider's account of food company practices, failed government regulations, and misleading media coverage that have combined to place us in the middle of a national obesity epidemic. With insights culled from Cardello's time in the food industry, "Stuffed" explores how food companies have spent the last 50 years largely ignoring healthier fare in the name of their bottom lines, while pushing consumers toward 'convenience' food and super-sized portions without considering the health consequences. From grocery aisles to restaurant booths to boardrooms, Cardello reveals the hidden forces that have long shaped your supermarket purchases and menu selections. But Cardello makes clear that food companies shouldn't take all of the blame. They are merely a cog in a larger system that's broken, and here Cardello illustrates how the government and the media have only made it harder for Americans to make nutritious choices. Highlighting both bit players and high-profile voices of change, Cardello explains the fundamental risks to one-size fits all regulatory solutions, and the bigger dangers posed by letting the food pundits confuse the health conversation. More simply than an expose of how we got here, "Stuffed" also puts forth a groundbreaking blueprint for the future of the food industry. In debunking the common myth that 'healthier' has to mean higher costs and indelible taste, Cardello provides novel but concrete steps food companies can take to fatten their profits and slim down their customers. Provocative and groundbreaking, "Stuffed" is a sweeping critique of excessive food consumption in America, one that uncovers the money behind the calories.