Creative Confidence: Unleashing the Creative Potential within Us All - Tapa dura

A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrtiave that draws on countless stories from their work at IDEO and with many of the world's top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, allow us to think outside the box in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

DAVID KELLEY is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the d.school at Stanford University. TOM KELLEY is the managing director of IDEO, and the author of the
bestselling The Art of Innovation and The Ten Faces of Innovation.