The Borderless World - Tapa blanda

Kenichi Ohmae's 'The Borderless World' has changed the way managers view the world and their businesses, and how they invent, commercialize and compete. It vividly shows the increasing dominance of consumers over companies and countries, and the resultant melting away of national economic borders to create a global market.

Ohmae's timely advice has enabled major Japanese companies to capture new markets across the world. You too can profit from his proven wisdom.

“Any manager who doesn't read this book may well be at a competitive disadvantage in the 1990s”
JAMES D. ROBINSON III, Chairman, American Express Company

“Kenichi Ohmae makes it clear that we are at the precipice of a new age ... 'The Borderless World' can help us”
DR CARL H. Hahn, Chairman of the Board, Volkswagen Werk AG

Kenichi Ohmae, a former senior partner of McKinsey & Company, has counselled major corporations and governments on their international strategies and operations for twenty years. Widely recognised as one of today’s top business gurus, he is the author of the highly acclaimed ‘Triad Power’ and ‘The Borderless World’. He lives in Tokyo.