In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and being promoted to president at age 38, he abandoned a "second-wave" company to join Apple, a "third-wave" firm epitomizing flexibility, creativity, and innovation. Sculley tells of his mistakes, failings, and successes and ends chapters with lessons in management or marketing. Highly recommended for business students and anyone curious about a CEO's life.Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1987 Reed Business Information, Inc.
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Descripción HarperCollins Publishers Ltd, 1994. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0006383432