Título: Essentials of Business Research - A Guide to...
Editorial: Sage Publications
CONDITION: NEW -- BINDING: Paperback ~ Condition: NEW ~ Essentials of Business Research: A Guide to Doing Your Research Project is a concise, student-friendly text that cuts through the jargon of research methods terminology to present a clear guide to the basics of methodology in a business and management context.This extremely accessible book is informed throughout by the use of clear case studies and examples that serve to bring the research process to life for student readers. Unusually for a Methods text, Wilson also explicitly considers the importance of the supervisor in the dissertation process, and explains for the reader what lecturers are looking for from their students at every stage of the process in a good research project.This book aims to guide the student through the entire research process by using actual student case examples and explaining the role of the supervisor and how to meet their expectations. Key features include:- æYouÆre the SupervisorÆ sections û helps students to meet their learning outcomes;- æCommon questions and answersÆ û provides students with an invaluable point of reference for some of the challenges they are likely to face while undertaking their research project; - Comprehensive section on ethical issues students need to consider when undertaking their research project; - A full student glossary. -- The book is packed throughout with student-friendly features such as helpful diagrams, student case studies, chapter objectives, annotated further reading sections and summary and references at the end of each chapter.Essentials of Business Research is accompanied by a companion website containing an array of material for lecturers and students. COMMENT:Although it has the word business in the title this is a generic student friendly æwhat is researchÆ and æhow do we do qualitative and / or quantitative research and write it upÆ type of book which is essential reading for students of all disciplines about to embark on the dissertation process. The focus is on academic enquiry, the use of theoretical underpinning and so on, which is presented in an applied manner û how research skill are used in the short-term (Dissertation) and in the long-term (reading and analysing reports in a professional setting) û rather than from a pure research position. However, the foundations of pure research are covered in enough detail to prompt more paradigm specific wider reading.--- Mr Paul Cook, Department of Management, Development and Coaching, Northumbria University.336 pages ~ Isbn: 9788132105671 ~ language: English ~ Year: 2010 ~ Binding: Paperback ~ Contents An Introduction to Business Research Developing a Research Topic Conducting a Literature Review Addressing Ethical Issues Establishing a Research Design Primary Data Collection Using Secondary Data Sampling Analyzing Quantitative Data Analyzing Qualitative Data Writing Up and Presenting Your Research Non-Fiction/Essays. N° de ref. de la librería
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