Esquire Magazine, October, 1962

Descripción

Iconic George Lois cover of a knocked-out Floyd Patterson, assigned by then-managing editor Harold Hayes. Issue includes Patterson and his foe Sonny Liston, Gore Vidal on Egypt, Dwight MacDonald on film, and Wallace Stegner fiction. Clay Felker, senior editor; Robert Benton, art director. Roughed up spine with rubbed tips, one-inch tear at bottom. Front cover creased at top right, rear cover and last few pages share inch-long puncture. Else good, solid. This was Lois's first cover for Esquire. He told Vulture: This was the first cover I did for Esquire. Hayes mentioned that we were going to have a spread of Floyd Patterson, the boxing champion of the world, and Sonny Liston, the challenger, and Patterson was an 8 1 favorite. I knew right away what I was going to do, because I knew that Liston was going to kill him. So I called the photographer, and I said, We re going to get a guy with the same body as Patterson, we re going to lay him flat on the ring, and we re going to show him killed, knocked out by Liston. Leave him for dead. I wanted to show a metaphor for boxing if you re a loser, you re left for dead, which is also a metaphor for life. So we get the shot and I sent it to Hayes. George, I never saw a cover like this in my life! You re calling the fight suppose you re wrong? Everybody says you re wrong. I told him we had a 50/50 chance of it working, but if it does, it shows we have balls. It hit the newsstand a week before the fight, and it was roundly laughed at in the sports crowd. But a week later, of course Liston kills Patterson, just like I thought. And Esquire got tons of publicity and the best sales since the start of the magazine. And Harold said to me, You gotta keep doing my covers. N° de ref. del artículo ABE-1683058463205

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