Consumer Behavior and Marketing Strategy (9e)(Chinese Edition) - Tapa blanda

Pub Date: 2015-01-01 Pages: 509 Language: Chinese Publisher: Northeastern University of Finance and Economics Press. Business Administration Classic Renditions: Consumer Behavior and Marketing Strategy (9th Edition) as well as by explaining in simple terms of actual cases. take you into the mysterious temple of consumer behavior. Especially in the direct-to-consumer terminal management. it can be used to help solve a lot of different types of problems: how insight into consumer behavior from the management perspective; how to use the marketing mix factors that influence consumer behavior; how to conduct different types of customers value of the product shape; how to use consumer behavior to develop marketing strategies. In short. Consumer Behavior and Marketing Strategy (9th edition) theory and practice almost perfect combination. the amount of information is very rich. fun-...