When Sparks Fly: Harnessing the Power of Group Creativity - Tapa blanda

Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions.
The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams.

Dorothy Leonard is the William J. Abernathy Professor of Business Administration, Emerita, at Harvard Business School.

Walter Swap is the former Dean of The Colleges and Professor of Psychology at Tufts University.
They are co-authors of Wellsprings of Knowledge (HBSP, 1998, 10,726 std) and the forthcoming Deep Smarts and are respected experts on innovation. Their books have been well-reviewed.