Do Purpose: Why Brands with a Purpose Do Better and Matter More. (Mindfulness Books, Empowering Books, Self Help Books) - Tapa blanda

David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter.'
Richard Reed, co-founder Innocent Drinks--Richard Reed

'A wonderful book that reveals one of the secrets of business: do something you love and you'll never work another day in your life.'
Michael Acton Smith, CEO Mind Candy--Michael Acton Smith

"David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter."
--Richard Reed, co-founder Innocent Drinks

"A wonderful book that reveals one of the secrets of business: do something you love and you'll never work another day in your life."
--Michael Acton Smith, CEO Mind Candy

This empowering handbook delivers authoritative advice on how to build a purpose-driven company, motivate employees, and connect with consumers. Written by entrepreneur and marketing expert David Hieatt, these pages offer an engaging combination of practical tips, rousing quotes from business leaders across industries, and illuminating anecdotes. Full of enlightening wisdom on how to define a company's central purpose (beyond profit), foster a strong company culture that attracts talented staff, and develop a brand story that resonates with consumers, Do Purpose is an invaluable resource for anyone with a desire to start or grow their own business.