Social Marketing (SAGE Library in Marketing) - Tapa dura

Philip Kotler

"I'm pleased to see this very useful collection assembled and especially pleased that one volume of it is devoted exclusively to social marketing in developing countries. Family planning social marketing is especially important in developing areas and this collection will help spread the word about that important development."

Phil Harvey

" Using marketing techniques such as audience segmentation

" Implementing product and service development

" Realigning incentives and removing barriers to behaviour change

" Increasing opportunities to practice healthier and more socially beneficial behaviours

" Creating communication strategies to promote, encourage and support positive behaviour changes that ultimately benefit society as a whole.

Bringing together seminal texts from diverse sources, this six-volume set - framed by a newly written introductory chapter - seeks to organize the field of social marketing, highlight its global scope and contributions, and present its current growth and dynamism.

Volume One: Social marketing: Conceptual frameworks and common ground

Volume Two: Social marketing in the developed world

Volume Three: Social marketing in developing countries - Part One

Volume Four: Social marketing in developing countries - Part Two

Volume Five: Applications of Social Marketing for Sustainable Behavior and Environmental Protection

Volume Six: Social marketing: Deepening and expanding the impact