It’s Your Biz: The Complete Guide to Becoming Your Own Boss - Tapa dura

A New York Times, Wall Street Journal, and USA Today bestseller!

Millions of employees parked in cubicles dream about starting their own businesses. And in today’s economy, countless unemployed professionals are becoming entrepreneurs out of necessity. They may have good skills and ideas, but do they really understand what it takes to build a profitable venture?

As owner and co-founder of the award-winning It’sYourBiz.com (formerly SBTV.com, or Small Business Television), Susan Solovic has years of experience in the small business trenches. In It’s Your Biz she shows prospective entrepreneurs how to sidestep the pitfalls that doom more than half of all new businesses while dramatically improving their odds of success.

The book strips away the usual dreamy calls to “pursue your passion,” supplying the kind of candid, real-world advice readers truly need, such as how to:

· Gauge whether you have the qualities required to succeed

· Prepare for drastic culture shock

· Build a business plan that works

· Focus on providing market solutions

· Choose partners, advisers, and employees wisely

· Promote your business on a shoestring budget

· Protect your company and yourself

· Make the most of bootstrap financing.

From planning and funding to promotion and pricing, It’s Your Biz is packed with the practical, honest, expert guidance that budding entrepreneurs need before they set out on their own.

“I can tell you from experience that building your own successful business is the most exciting, exhilarating, and rewarding job you’ll ever have. But even if you dream of being your own boss, you can’t do it alone. Let Susan Solovic be your first advocate. She’s navigated the highs and lows of this world more than once, and her new book is full of potentially life-saving guidance.” — Lewis Schiff, Chairman and Executive Director, Inc. Business Owners Council

“Brilliant! Susan Solovic knows a thing or two about changing careers and starting your own business. In It’s Your Biz she offers all the insights, information, and inspiration you’ll need to avoid the most com­mon missteps and lay the groundwork for success.”— Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur